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Heifer International - Wiland Direct Modeling

SEGMENTS

207,737 TOTAL UNIVERSE / BASE RATE $100.00/M
207,737 24 Month Donors $100.00/M
Wiland Scoring Fee + $37.00/M
($600/F Minimum Scoring)

DEMOGRAPHICS/PROFILE

Women 67%
Men 27%
Average Income $

DESCRIPTION

Ending poverty begins with agriculture.

 

Since 1944, Heifer International has worked to bring help, healing and hope to millions of impoverished families worldwide. Heifer's mission is to end hunger and poverty in a sustainable way by supporting and investing alongside local farmers and their communities.

 

Today Heifer works in 21 countries around the world to strengthen local economies and build secure livelihoods that guarantee a living income to local farmers - creating lasting change from the ground up. Families are able to earn a living income and continuously lift up their communities as they train the next generation of leaders. By supporting and training the world's farmers, ranchers, and female business owners, Heifer is investing in a new breed of success.

 

Through the Wiland modeling program, participants of this database can apply the top deciles of their prospect model for new testing or expansion usage opportunities.

SOURCE

  • Direct mail sold

NET NAME PRICING

Policy: Net Name 85%
Minimum: 50,000
Run Charge: $ 10 /M
Terms: 20% Commission to Recognized Brokers

LIST TYPE

Consumer
 

COUNTS THROUGH

03/31/2025

CARD UPDATED

04/08/2025

UPDATE CYCLE

QUARTERLY

NEXT UPDATE

07/18/2025

INCOME

$

SELECTIONS

Cancellation Run Charges 15.00/M
Gender/Sex 8.00/M
Non Reciprocal 15.00/M
Wiland Scoring 37.00/M

KEY CODING

Key Coding is available
Charges: 3 /M

MATERIAL & PROCESSING

Delivery Fee 75.00/F

MINIMUM ORDER REQUIREMENTS

NAMES: 15,000
DOLLARS: $600

NET NAME POLICY

85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM

ID NUMBERS

DMI NUMBER
NEXTMARK NUMBER 462015
MIN NUMBER 462015

CURRENCY

US Dollar

CONTACT

Orders/Clearances * Mary Louie mary.louie@data-axle.com (914) 925-2457
SendOrdersTo MediaOrders@data-axle.com mediaorders@data-axle.com
2nd Backup Orders/Clearances Nancy Arbuco nancy.arbuco@data-axle.com (914) 925-2478
1st Backup Orders/Clearances Akshay Pawar akshay.pawar@data-axle.com
Sales Britt Perry britt.perry@data-axle.com (402) 836-5100

*=primary contact

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