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Humane World for Animals Apogee Enhanced

SEGMENTS

TOTAL UNIVERSE / BASE RATE $85.00/M
401,803 Apogee Donor Match* + $85.00/M
64,213 6 Mos Donors (HSUS/HSI) + $15.00/M
155,022 12 Mos Donors (HSUS/HSI) + $10.00/M
291,971 24 Mos Donors (HSUS/HSI) $85.00/M
*$15/M Apogee Enhancement fee applies and covers all Apogee selects + $15.00/M
See below for specific donor categories

DEMOGRAPHICS/PROFILE

Women 69%
Men 20%
Average Income $75
Average Unit of Sale $18.5

DESCRIPTION

Exclusively for Apogee members..

The Humane World for Animals file is now optimized for a variety of fundraising appeals. Pinpoint the Humane World donors who are ready for your appeal via category/affinity selects, philanthropic RFM variables, etc.

 

Apogee, Data Axle's nonprofit co-operative database, serves all nonprofit sectors and contains data from over 30 million philanthropic households and over 1 billion donations.

 

This list is available with Apogee data due to the fact is is managed and fulfilled by Data Axle. It does not reflect whether or not the list owner is an Apogee participant, as Apogee is a blind database. These selects are only available to Apogee members as a benefit of membership.

 

For decades, the Humane Society of the United States and Humane Society International have worked to tackle the root causes of animal cruelty and suffering and create permanent change, but they have found that not everyone understands the extent and scope of their collective work. To better reflect their global mission and reach, they are bringing together their family of organizations under one new name: Humane World for Animals. None of their impactful work for animals around the world is changing. The consolidated file is now available for list rental and exchange.

SOURCE

  • Fundraising

GENERAL COMMENTS

Names are not available in the state of Minnesota.

NET NAME PRICING

Policy: Net Name 85%
Minimum: 50,000
Run Charge: $ 10 /M
Terms: 20% Commission to Recognized Brokers

PROFILE

Apogee Enhancement   (15.00/M)
Arts/Culture 10,292
Catholic Devotional 80,466
Catholic Social Services 219,197
Childrens Health 123,531
Christian (non Catholic) 12,560
Conservative Causes 30,370
Domestic Relief 42,911
Ethnic 43,377
Health/Disease Specific 257,646
International Relief 68,377
Liberal Causes 45,190
Nature/Wildlife/Environmental 212,380
Social Services 161,700
Veterans Assistance 233,874

LIST TYPE

Consumer
 

COUNTS THROUGH

06/26/2025

CARD UPDATED

06/30/2025

UPDATE CYCLE

MONTHLY

NEXT UPDATE

07/29/2025

INCOME

$75

SELECTIONS

$10+ Donors 12.00/M
$5+ Donors 7.00/M
12 Month Hotline 10.00/M
6 Month Hotline 15.00/M
Apogee Enhancement 15.00/M
category/affinity
Gender 8.00/M
SCF 8.00/M
State 8.00/M
Zip 8.00/M

KEY CODING

Key Coding is available
Charges: 3 /M

MATERIAL & PROCESSING

Delivery Fee 75.00/F

MINIMUM ORDER REQUIREMENTS

NAMES: 5,000
DOLLARS: $

NET NAME POLICY

85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM

ID NUMBERS

DMI NUMBER
NEXTMARK NUMBER 461012
MIN NUMBER 461012

CURRENCY

US Dollar

CONTACT

Orders/Clearances * Tara Lambert tara.lambert@data-axle.com (402) 836-6271
Sales Laura Cox laura.cox@data-axle.com (402) 836-5689
SendOrdersTo MediaOrders@data-axle.com mediaorders@data-axle.com
1st Backup Orders/Clearances Vijay Thorat vijay.thorat@data-axle.com
2nd Backup Orders/Clearances Nancy Arbuco nancy.arbuco@data-axle.com (914) 925-2478

*=primary contact

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