SEGMENTS

DEMOGRAPHICS/PROFILE

DESCRIPTION

Exclusively for Apogee members...

The Hale Groves Masterfile is now optimized for fundraising appeals. Pinpoint the Hale Groves and Pittman & Davis donors who are ready for your appeal via category/affinity selects, philanthropic RFM variables, etc.

Apogee, Data Axle's nonprofit co-operative database, serves all nonprofit sectors and contains data from over 30 million philanthropic households and over 1 billion donations.

Hale Groves and Pittman & Davis are offering a combined masterfile of buyers and gift givers of fresh fruit and gourmet foods. The family of brands specializes in the delivery of orchard fresh fruit including grapefruit, navel oranges, and comice pears, as well as cheeses, candies, and assorted gourmet foods including natural smoked meats, nuts, baked goods, pastries, dried fruits and jam.

 Demographics/Profile

Female                     65%

Male                         30%

Average Age             60

Average Income       $75,000

Dollar is maintained Total Purchase. Average Purchase and Last Purchase are available.

SOURCE

• Buyers
• Direct mail sold

NET NAME PRICING

PROFILE

Apogee Enhancement   (15.00/M) 12 Mo Donations to Specific Causes Arts and Culture 9,560 Animal Welfare 19,918 Catholic Devotional 16,427 Childrens General 10,752 Children's Health 17,786 Catholic Social Services 36,022 Conservative Causes 17,388 Domestic Relief 30,964 Health/Disease 29,635 International Relief 12,690 Liberal Causes 32,786 Nature/Wildlife/Environmental 35,096 Political Advocacy 9,619 Social Services 18,734 Veterans Assistance 41,975 Cash Donations 38,203 Check Donations 128,360