SEGMENTS
| 274,035 | TOTAL UNIVERSE / BASE RATE | $80.00/M |
| 245,519 | Apogee Donor Match | |
| 120,140 | 3 Month Donors | $100.00/M |
| 168,768 | 6 Month Donors | $95.00/M |
| 203,869 | 12 Month Donors | $90.00/M |
| *$15/M Apogee Enhancement fee applies and covers all Apogee selects | ||
| See below for specific donor categories |
DEMOGRAPHICS/PROFILE
| Women | 68% |
| Men | 32% |
| Average Income | $79,000 |
| Average Unit of Sale | $17 |
DESCRIPTION
Exclusively for Apogee members...the Defenders of Wildlife file is now optimized for fundraising appeals. Pinpoint the Defenders of Wildlife donors who are ready for your appeal via category/affinity selects, philanthropic RFM variables, etc. Apogee, Data Axle's nonprofit co-operative database, serves all nonprofit sectors and contains data from over 30 million philanthropic households and over 1 billion donations. This list is available with Apogee data due to the fact it is managed and fulfilled by Data Axle. It does not reflect whether or not the list owner is an Apogee participant, as Apogee is a blind database. These selects are only available to Apogee members as a benefit of membership.
SOURCE
- Direct response
NET NAME PRICING
| Policy: | Net Name 85% |
| Minimum: | 50,000 |
| Run Charge: | $ 15 /M |
| Terms: | 20% Commission to Recognized Brokers |
PROFILE
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LIST TYPE
Consumer
COUNTS THROUGH
01/31/2026
CARD UPDATED
02/10/2026
UPDATE CYCLE
MONTHLY
NEXT UPDATE
03/20/2026
INCOME
$79,000
SELECTIONS
| $10+ | 15.00/M |
| $15+ | 20.00/M |
| $20+ | 25.00/M |
| $25+ | 35.00/M |
| Age | 15.00/M |
| Apogee Enhancement | 15.00/M |
| Enhanced selects | 15.00/M |
| GENDER | 8.00/M |
| Health Concerns | 15.00/M |
| Income | 15.00/M |
| Non-Reciprocal | 20.00/M |
| philanthropic RFM variables | |
| Political Selects | 15.00/M |
| Presence of Child | 15.00/M |
| Race/Religion/Ethnicity | 20.00/M |
| SCF | 8.00/M |
| State | 8.00/M |
| ZIP | 8.00/M |
KEY CODING
| Key Coding is available | |
| Charges: | 5 /M |
MATERIAL & PROCESSING
| Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
| NAMES: | |
| DOLLARS: | $ |
NET NAME POLICY
85% + $ 15/M RUNNING CHARGE ON 50,000 MINIMUM
ID NUMBERS
| DMI NUMBER | |
| NEXTMARK NUMBER | 453442 |
| MIN NUMBER | 453442 |
CURRENCY
US Dollar
CONTACT
| SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com | ||
| 1st Backup Orders/Clearances | Tara Lambert | tara.lambert@data-axle.com | (402) 836-6271 |
| Orders/Clearances | * Mary Louie | mary.louie@data-axle.com | (914) 925-2457 |
| Sales | Britt Perry | britt.perry@data-axle.com | (402) 836-5100 |
*=primary contact
