SEGMENTS
| 3,052,730 | TOTAL UNIVERSE / BASE RATE | $75.00/M |
| 3,052,730 | Active Buyers | $75.00/M |
| Wiland Scoring Fee | + $37.00/M | |
| ($600/F Minimum Scoring) |
DEMOGRAPHICS/PROFILE
| Women | 90% |
| Men | 10% |
| Average Income | $65,000 |
| Average Unit of Sale | $90 |
DESCRIPTION
The Colony Brands Catalogs - Masterfile for Fundraisers combines all 16 titles (Ashro, Beauty Boutique, Carol Wright, Country Door, Dr. Leonard's, Essentials, Ginny's, Harriet Carter, Healthy Living, Midnight Velvet, Monroe & Main, Montgomery Ward, Seventh Avenue, Swiss Colony, Tender Filet, Wisconsin Cheeseman) to offer a robust, enhanced database for fundraisers. Through their family of catalogs Colony Brands has offered apparel, food and merchandise to women in the mature market for over 50 years.
Participants of the Wiland Direct Database can apply the top deciles of their prospect models across all Colony Brands Catalogs titles for new testing or expansion usage opportunities.
Names will be delivered net of the mailer's house file.
Demographic Profile:
Average age 57
Average income $65,000
SOURCE
- Direct mail sold
NET NAME PRICING
| Policy: | Net Name 85% |
| Minimum: | 50,000 |
| Run Charge: | $ 8 /M |
| Terms: | 20% Commission to Recognized Brokers |
LIST TYPE
Consumer
COUNTS THROUGH
03/31/2025
CARD UPDATED
04/02/2025
UPDATE CYCLE
MONTHLY
NEXT UPDATE
05/16/2025
INCOME
$65,000
SELECTIONS
| Adult Age | 10.00/M |
| Cancellation Run Charge | 15.00/M |
| SCF | 5.00/M |
| State | 5.00/M |
| Wiland Scoring | 37.00/M |
| Zip | 5.00/M |
KEY CODING
| Key Coding is available |
MATERIAL & PROCESSING
| Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
| NAMES: | 15,000 |
| DOLLARS: | $600 |
NET NAME POLICY
85% + $ 8/M RUNNING CHARGE ON 50,000 MINIMUM
ID NUMBERS
| DMI NUMBER | |
| NEXTMARK NUMBER | 450415 |
| MIN NUMBER | 450415 |
CURRENCY
US Dollar
CONTACT
| updated ops contact | * Nancy Arbuco | nancy.arbuco@data-axle.com | (914) 925-2478 |
| 2nd Backup Orders/Clearances | Akshay Pawar | akshay.pawar@data-axle.com | |
| 1st Backup Orders/Clearances | Namrata Pandey | namrata.pandey@data-axle.com | |
| Sales | Lynn Wallis | lynn.wallis@data-axle.com | (402) 836-5602 |
| SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com |
*=primary contact
