SEGMENTS
| 293,667 | TOTAL UNIVERSE / BASE RATE | $80.00/M |
| 260,555 | Apogee Donor Match | |
| 34,652 | 3 Month Donors | $100.00/M |
| 64,458 | 6 Month Donors | $95.00/M |
| 114,788 | 12 Month Donors | $90.00/M |
| *$15/M Apogee Enhancement fee applies and covers all Apogee selects | ||
| See below for specific donor categories |
DEMOGRAPHICS/PROFILE
| Women | 68% |
| Men | 32% |
| Average Income | $79,000 |
| Average Unit of Sale | $17 |
DESCRIPTION
Defenders of Wildlife has been working more than 70 years to protect wildlife and their habitat and is supported by members nationwide.
Defenders of Wildlife is based in Washington, D.C., but has numerous field offices that deal specifically with the wildlife species that inhabit the states or regions in which staff are located.
Rapid development and expansion is a testament to Defenders of Wildlife's commitment to its mission and its efforts to give members, and the wildlife they long to preserve, a voice in the field and in the halls of congress.
These members are well educated, affluent and interested in the news of our time. Membership includes a subscription to "Defenders" magazine. These individuals are excellent prospects for educational, travel, health, children's, environmental, animal and cultural efforts.
Average Age 69
Average Income $79,000
RESTRICTIONS: Sample required.
SOURCE
- Direct response
NET NAME PRICING
| Policy: | Net Name 85% |
| Minimum: | 50,000 |
| Run Charge: | $ 10 /M |
| Terms: | 20% Commission to Recognized Brokers |
LIST TYPE
Consumer
COUNTS THROUGH
05/31/2025
CARD UPDATED
06/19/2025
UPDATE CYCLE
MONTHLY
NEXT UPDATE
07/22/2025
INCOME
$79,000
SELECTIONS
| $10+ | 15.00/M |
| $15+ | 20.00/M |
| $20+ | 25.00/M |
| $25+ | 35.00/M |
| Gender | 8.00/M |
| Non-Reciprocal | 20.00/M |
| SCF | 8.00/M |
| State | 8.00/M |
| Zip | 8.00/M |
KEY CODING
| Key Coding is available | |
| Charges: | 5 /M |
MATERIAL & PROCESSING
| Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
| NAMES: | 5,000 |
| DOLLARS: | $ |
NET NAME POLICY
85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM
ID NUMBERS
| DMI NUMBER | |
| NEXTMARK NUMBER | 450000 |
| MIN NUMBER | 4411 |
CURRENCY
US Dollar
CONTACT
| Sales | Britt Perry | britt.perry@data-axle.com | (402) 836-5100 |
| 1st Backup Orders/Clearances | Tara Lambert | tara.lambert@data-axle.com | (402) 836-6271 |
| Orders/Clearances | * Mary Louie | mary.louie@data-axle.com | (914) 925-2457 |
| SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com |
*=primary contact
