SEGMENTS

DEMOGRAPHICS/PROFILE

DESCRIPTION

Data Axle's Behavioral Models are a series of pre-developed categorical models. These models are built using a full array of demographic and psychographic data elements. They are used to predict generic consumer behaviors and attitudes.The various Behavioral models are built of responses from external survey data that consists of name, address, and consumer responses to various products and services, which is matched to the Data Axle Consumer name and address data.

Each model predicts the likelihood of a household exhibiting a particular behavior or attitude based on Data Axle data. The models are ranked from 9 thru 0. The higher the relative rank, the higher the likelihood that they have any of the above characteristic (9 = best, 0 = worst). The models use various Data Axle data elements such as household & individual level demographic, ethnicity, religious, and cultural data along with property, census, geographic, neighborhood & lifestyle data as predictors.

Benefits of Behavior Models

» The models are pre-built, ready for immediate use.

» Updated monthly with the Consumer Database.

» Less expensive than current models; no upfront development charges.

» Far more accurate than intuitive selects.

» Targeted at the household level and superior to neighborhood modeling used in other clustering models.

» Grouped into categories for easy selection.

» Simple, easy to understand scoring system.

» Gateway to more advanced analytical services.

Additional Selects:

Age • Income • POC • Phone Numbers • Email Addresses •Home Value • Mortgage • Home Equity • Purchase Power • Wealth Finder • Occupation • Exact Age/Adults + Children • Radius Mapping

Additional Masterfiles:

New Home Owners • Spanish Speaking • Travel Enthusiasts • Book + Magazine Readers • Craft Enthusiasts • Pet Enthusiasts • Gift Givers • Gardening Enthusiasts • Pet Enthusiasts • Healthy Lifestyles • High Tech & Entertainment Enthusiasts • Savvy Seniors • Outdoor Enthusiasts • Politically Active Consumers • Religious + Ethnic Masterfile • Travelers • Frequent Vacationers to name a few.

SOURCE

• Compiled lists

NET NAME PRICING

PROFILE

Behavioral Model    Adult Education 38,704,854 Adventure Seekers 36,459,568 All Terrain Vehicle 35,683,499 Alternative Medicine 33,124,983 Annuities 41,285,363 Auto Club 42,246,206 Avid Cellular Phone Users 38,308,976 Avid Gamers 39,820,606 Avid Smart Phone Users 39,775,002 Avid Theme Park Visitor 35,832,838 Baby Products 38,934,258 Blog Writing 32,820,644 Business Banking 37,066,161 Cat Product 40,849,103 Cell Phone Only Model 38,584,330 Classical Music Concerts 43,125,832 College Basketball Sports Fans 38,299,725 College Football Sports Fans 42,095,109 Conservative 38,093,209 Cook For Fun 39,148,374 Cook From Scratch 38,704,854 Country Club Members 40,381,723 Country Music Concerts 38,958,899 Credit Card Rewards 37,968,484 Cruise 42,666,802 Diet Products 42,482,835 DIY Auto Maintenance 33,625,095 Dog Product 38,732,973 Donor To PBS NPR 39,194,909 E Reader 37,869,153 Fast Food 42,452,020 Foreign Travel for Vacation 38,617,471 Frequent Business Travelers 41,695,969 Frequent Flyer 37,464,394 Freshwater Fishing 35,325,701 Garden Maintenance 44,128,778 Golf Sports Fans 42,543,588 Green Consumers 36,637,576 Health Insurance 43,005,086 Heavy Book Buyer 39,726,993 Heavy Coupon Users 37,281,414 Heavy Family Restaurant Visitor 36,045,868 Heavy Frozen Dinner 34,855,830 Heavy Investment Traders 40,133,625 Heavy Online Buyer 39,393,563 Heavy Pay Per View Movie 39,915,984 Heavy Vitamin and Dietary Supplement 44,231,743 High Risk/High Return Investors 43,336,180 High Value Security Investor 44,573,564 High Value Stock Investor 39,553,670 High End Apparel 38,096,591 High Electronic Buyers 41,831,634 High Sporting Equipment 38,970,937 Higher Education 36,660,696 Home Improvement 39,740,267 Home Office 38,624,067 Hunting 38,235,338 Hybrid Cars 36,684,484 Impulse Buyers 41,709,893 International Long Distance 36,000,935 Leaning Conservative 48,828,034 Leaning Liberal 37,955,810 Liberal 36,074,133 Life Insurance 42,922,322 Live Theater 38,101,155 Low Risk/Low Return Investors 40,897,238 Low End Sporting Equipment 38,063,642 Luxury Automobile Buyer 37,833,061 Luxury Hotels 43,309,548 Major Home Remodeling 44,956,016 Mobile Internet Access 37,234,168 Moderate/Economy Hotel 38,867,336 NASCAR 41,476,613 Non Religious Donor 37,835,886 Online Bill Payment 38,580,985 Online Gaming Activity 37,107,420 Online Investment Trading 37,855,158 Online Music Download 40,546,081 Online Purchase Business 38,580,751 Online Purchase Personal 38,933,468 Online Travel Plan 39,104,805 Online TV Download 39,092,339 Onsite Tax Preparation Service 32,967,520 Opinion Leaders 39,508,939 Organic Foods 38,135,579 Outdoor Activities 38,415,991 Physical Fitness Clubs 41,224,433 Pilates/Yoga 38,425,445 Power Boating 37,578,760 Professional Baseball Sports Fan 39,110,684 Professional Basketball Sports Fan 35,535,858 Professional Football Sports Fan 40,520,991 Professional Tax Preparation 42,993,967 Professional Wrestling Sports Fans 33,335,082 Religious Donor 39,429,832 Rental Car 42,508,864 Rock Music Concerts 36,546,917 Safety and Security Conscious 42,833,701 Saltwater Fishing 37,293,186 Satellite TV 35,772,986 Shopaholics 35,801,400 Soccer Sports Fan 31,745,733 Social Media Network 40,466,265 Specialty Organic Food 34,590,398 Tennis Sports Fans 37,449,228 Timeshare Owner 39,462,158 Voice Over Internet 40,892,197 Wholesale Club 40,571,602 Wi-Fi In Home 40,922,137 Wi-Fi Outside of Home 40,661,045 Wine Lovers 40,615,327 Auto Loan 44,134,488 Camping 41,541,073 Comprehensive Auto Insurance 42,416,879 Education Loan 41,668,102 Fantasy Sports 41,960,994 Financial Planner 46,326,596 Gift Buyers 39,620,994 Heavy Catalog Buyer 43,082,462 Heavy Domestic Travelers 41,790,095 Heavy Snack Eaters 40,437,175 Hockey buyer 40,192,981 Minivan Buyer 40,880,801 New Vehicle Buyer 46,859,726 Real Estate Investment 38,665,003 Small Business Insurance 42,031,860 Sports Fanatics 43,491,015 SUV Buyer 45,197,811 Work Health Insurance 39,953,876