SEGMENTS

DEMOGRAPHICS/PROFILE

DESCRIPTION

Data Axle's Behavioral Models have been applied to the highly responsive Humane World for Animals file. Behavioral Models were developed to provide ready-made "marketing answers" to marketers based on a full array of Data Axle data available. Every possible variable was used to capture demographic, lifestyle and Census data with specific categories selected based on consumer behavior and attitudes.

For decades, the Humane Society of the United States and Humane Society International have worked to tackle the root causes of animal cruelty and suffering and create permanent change, but they have found that not everyone understands the extent and scope of their collective work. To better reflect their global mission and reach, they are bringing together their family of organizations under one new name: Humane World for Animals. None of their impactful work for animals around the world is changing. The consolidated file is now available for list rental and exchange.

Counts for HSUS/HSI combined deduped:

Total Universe = 455,386

24 Month = 327,287

12 Month = 172,065

6 Month = 71,631

SOURCE

• Fundraising

GENERAL COMMENTS

Names are not available in the state of Minnesota.

NET NAME PRICING

PROFILE

Behavioral Model   (15.00/M) PBS/NPR Donors 474,425 Religious Donors 363,327