SEGMENTS
| 757,131 | TOTAL UNIVERSE / BASE RATE | $105.00/M |
| 757,131 | Apogee Donor Match* | $105.00/M |
| 195,653 | 3 Month Donors | + $13.00/M |
| 346,842 | 6 Month Donors | + $6.00/M |
| 562,863 | 12 Month Donors | |
| *$15/M Apogee Enhancement fee applies and covers all Apogee Selects | ||
| See below for specfic donor categories |
DEMOGRAPHICS/PROFILE
| Women | 78% |
| Men | 22% |
| Average Income | $54,000 |
| Average Unit of Sale | $23 |
DESCRIPTION
Exclusively for Apogee members...
The Guideposts Corporate Masterfile is now optimized for fundraising appeals. Pinpoint the Guideposts Masterfile donors who are ready for your appeal via category/affinity selects, philanthropic RFM variables, etc.
Apogee, Data Axle's nonprofit co-operative database, serves all nonprofit sectors and contains data from over 30 million philanthropic households and over 1 billion donations.
Guideposts is a nonprofit organization dedicated to providing hope, encouragement and inspiration to people from all walks of life through its broad reach of magazines, books, products and outreach programs.
The Guideposts Corporate Masterfile consists of caring individuals who subscribe to Guideposts Magazine, Angels on Earth Magazine, All God's Creatures, Mysterious Ways Magazine, Mornings with Jesus, Strength & Grace, 60 Days of Prayer, Large Print Editions; and/or they purchase Guideposts books and greeting cards or donate to Guideposts Foundation.
These caring men and women are at a key age and are financially secure. They strive for quality living through self-improvement and are genuinely concerned with family issues and the welfare of others. These subscribers/buyers are extremely responsive to a vast array of offers.
Demographics:
Average Age is 67
Average Household Income is $54,000
SOURCE
- Magazines, Book/Product Buyers and Donors
- Direct response
NET NAME PRICING
| Policy: | Net Name 85% |
| Minimum: | 50,000 |
| Run Charge: | $ 10 /M |
| Terms: | 20% Commission to Recognized Brokers |
PROFILE
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LIST TYPE
Consumer
COUNTS THROUGH
06/30/2025
CARD UPDATED
07/15/2025
UPDATE CYCLE
MONTHLY
NEXT UPDATE
08/12/2025
INCOME
$54,000
SELECTIONS
| 1 Month Recency | 17.00/M |
| 3 Month Recency | 13.00/M |
| 6 Month Recency | 9.00/M |
| Age | 10.00/M |
| Apogee Enhancement | 15.00/M |
| Gender/Sex | 8.00/M |
| Income | 10.00/M |
| Multi Product | 10.00/M |
| Paid | 10.00/M |
| Renewals | 12.00/M |
| SCF | 10.00/M |
| Source | 10.00/M |
| State | 10.00/M |
| Zip | 10.00/M |
KEY CODING
| Key Coding is available | |
| Charges: | 2 /M |
MATERIAL & PROCESSING
| Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
| NAMES: | 5,000 |
| DOLLARS: | $ |
NET NAME POLICY
85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM
ID NUMBERS
| DMI NUMBER | |
| NEXTMARK NUMBER | 436339 |
| MIN NUMBER | 436339 |
CURRENCY
US Dollar
CONTACT
| Counts | Sanjyot Usgaonker | sanjyot.usgaonker@data-axle.com | |
| Sales | Laura Cox | laura.cox@data-axle.com | (402) 836-5689 |
| SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com | ||
| Orders/Clearances | * Tina Hess | Tina.hess@data-axle.com | (402) 836-4442 |
| 1st Backup Orders/Clearances | Tiffany Ayres | tiffany.ayres@data-axle.com | (402) 836-6203 |
*=primary contact
