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Smile Train Apogee Enhanced

SEGMENTS

92,679 TOTAL UNIVERSE / BASE RATE $85.00/M
92,679 Apogee Donor Match* $85.00/M
59,406 12 Month $100.00/M
91,613 24 Month $90.00/M
*$15/M Apogee Enhancement fee applies and covers all Apogee selects
See below for specific donor categories

DEMOGRAPHICS/PROFILE

Women 54%
Men 45%
Average Income $99,300
Average Unit of Sale $35

DESCRIPTION

Exclusively for Apogee members...

The Smile Train file is now optimized for fundraising appeals. Pinpoint the Smile Train donors who are ready for your appeal via category/affinity selects, philanthropic RFM variables, etc.

Apogee, Data Axle's nonprofit co-operative database, serves all nonprofit sectors and contains data from over 30 million philanthropic households and over 1 billion donations.

This list is available with Apogee data due to the fact it is managed and fulfilled by Data Axle. It does not reflect whether or not the list owner is an Apogee participant, as Apogee is a blind database. These selects are only available to Apogee members as a benefit of membership.

Smile Train is dedicated to helping the millions of children in the developing world who suffer from cleft lip and palate through a sustainable model that provides training and funding to empower local doctors in 85+ developing countries to provide 100%-free cleft repair surgery in their communities.

Average Age: 56

Average Income: $99,300

54% Female

CANCELLATION INFO
All cancelled orders are subject to a $150 cancellation fee, plus $15/M running charges, selection charges, material and shipping charges. Full rental charges apply to all cancellations made on or after the mail date or after merge.

SOURCE

  • Direct Mail

NET NAME PRICING

Policy: Net Name 85%
Minimum: 50,000
Run Charge: $ 10 /M
Terms: 20% Commission to Recognized Brokers

PROFILE

Apogee Enhancement   (15.00/M)
Animal Welfare 10,082
Catholic Devotional 23,819
Catholic Social Services 61,281
Childrens General 8,505
Childrens Health 60,120
Christian/Non Catholic 8,351
Conservative Causes 5,090
Domestic Relief 26,179
Ethnic 16,125
Health/Disease Specific 80,272
International Relief 36,486
Liberal Causes 10,715
Nature/Wildlife/Environmental 39,059
Social Services 45,269
Veterans Assistance 37,121

LIST TYPE

Consumer
 

COUNTS THROUGH

05/24/2025

CARD UPDATED

06/04/2025

UPDATE CYCLE

MONTHLY

NEXT UPDATE

07/15/2025

INCOME

$99,300

SELECTIONS

Apogee Enhancement 15.00/M
cancellation fee 150.00/M
Gender 8.00/M
material
running charges 15.00/M
SCF 8.00/M
selection charges
shipping charges
State 8.00/M
Zip 8.00/M

KEY CODING

Key Coding is available
Charges: 3 /M

MATERIAL & PROCESSING

Delivery Fee 110.00/F

MINIMUM ORDER REQUIREMENTS

NAMES: 7,500
DOLLARS: $

NET NAME POLICY

85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM

ID NUMBERS

DMI NUMBER
NEXTMARK NUMBER 433526
MIN NUMBER 433526

CURRENCY

US Dollar

CONTACT

Orders/Clearances * Prashishkumar Ghatol prashishkumar.ghatol@data-axle.com
Sales Laura Cox laura.cox@data-axle.com (402) 836-5689
1st Backup Orders/Clearances Tiffany Ayres tiffany.ayres@data-axle.com (402) 836-6203
2nd Backup Orders/Clearances Priyanka Golhar priyanka.golhar@data-axle.com
SendOrdersTo MediaOrders@data-axle.com mediaorders@data-axle.com

*=primary contact

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