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Mercy Home for Boys And Girls Apogee Enhanced

SEGMENTS

249,404 TOTAL UNIVERSE / BASE RATE $85.00/M
136,194 Apogee Donor Match* + $15.00/M
66,244 6 Month Donors + $15.00/M
125,739 12 Month Donors + $12.00/M
*$15/M Apogee Enhancement fee applies and covers all Apogee selects
See below for specific donor categories

DEMOGRAPHICS/PROFILE

Women 56%
Men 27%
Average Income $75,000
Average Unit of Sale $38

DESCRIPTION

Exclusively for Apogee members...

The Mercy Home for Boys & Girls file is now optimized for fundraising appeals. Pinpoint the Mercy Home donors who are ready for your appeal via category/affinity selects, philanthropic RFM variables, etc.

 

Apogee, Data Axle's nonprofit co-operative database, serves all nonprofit sectors and contains data from over 30 million philanthropic households and over 1 billion donations.

 

This list is available with Apogee data due to the fact it is managed and fulfilled by Data Axle. It does not reflect whether or not the list owner is an Apogee participant, as Apogee is a blind database. These selects are only available to Apogee members as a benefit of membership.

 

This file will perform well for a variety of donor appeals including health, children’s, veteran’s, environmental and wildlife, domestic and international relief and social services.  .

 

Demographic Profile:
Age: 55+, Average Income: $75,000

 

Clearances and orders from nonprofit mailers require proof of nonprofit status. Please provide 501c(3) or 501c(4) form with initial order/clearance.

  

20% Commission to recognized brokers.

NCOA: 4x Year (Feb., May, August & Nov.)

SOURCE

  • 100% Direct Mail

NET NAME PRICING

Policy: Net Name 85%
Minimum: 50,000
Run Charge: $ 10 /M
Terms: 20% Commission to Recognized Brokers

PROFILE

Apogee Enhancement   (15.00/M)
12 Month Donors to specific causes
Catholic Devotional 32,327
Children's Health 16,086
Catholic Social Services 41,633
Nature/Wildlife/Environment 12,452
Christian (Non Catholic) Religion 3,345
Domestic Relief 11,671
International Relief 20,617
Social Services 19,207
Veterans Assistance 27,115

LIST TYPE

Consumer
 

COUNTS THROUGH

06/30/2025

CARD UPDATED

07/07/2025

UPDATE CYCLE

MONTHLY

NEXT UPDATE

08/10/2025

INCOME

$75,000

SELECTIONS

$10+ Donors 12.00/M
$15+ Donors 17.00/M
$5+ Donors 7.00/M
12 Month Recency 12.00/M
24 Month Recency 5.00/M
6 Mo Recency 15.00/M
Apogee Enhancement 15.00/M
Cancellation Running Charges 10.00/M
Facebook Digital Display 55.00/M
Facebook Match & Target 25.00/M
Gender/Sex 8.00/M
State, SCF, Zip 8.00/M

KEY CODING

Key Coding is available
Charges: 3 /M

MATERIAL & PROCESSING

Delivery Fee 75.00/F

MINIMUM ORDER REQUIREMENTS

NAMES: 5,000
DOLLARS: $

NET NAME POLICY

85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM

ID NUMBERS

DMI NUMBER
NEXTMARK NUMBER 432978
MIN NUMBER 432978

CURRENCY

US Dollar

CONTACT

1st Backup Orders/Clearances Tiffany Ayres tiffany.ayres@data-axle.com (402) 836-6203
2nd Backup Orders/Clearances Anjie Logan anjie.logan@data-axle.com (914) 925-2469
Orders/Clearances * Priyanka Golhar priyanka.golhar@data-axle.com
Sales Britt Perry britt.perry@data-axle.com (402) 836-5100
SendOrdersTo MediaOrders@data-axle.com mediaorders@data-axle.com

*=primary contact

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