SEGMENTS
249,404 | TOTAL UNIVERSE / BASE RATE | $85.00/M |
136,194 | Apogee Donor Match* | + $15.00/M |
66,244 | 6 Month Donors | + $15.00/M |
125,739 | 12 Month Donors | + $12.00/M |
*$15/M Apogee Enhancement fee applies and covers all Apogee selects | ||
See below for specific donor categories |
DEMOGRAPHICS/PROFILE
Women | 56% |
Men | 27% |
Average Income | $75,000 |
Average Unit of Sale | $38 |
DESCRIPTION
Exclusively for Apogee members...
The Mercy Home for Boys & Girls file is now optimized for fundraising appeals. Pinpoint the Mercy Home donors who are ready for your appeal via category/affinity selects, philanthropic RFM variables, etc.
Apogee, Data Axle's nonprofit co-operative database, serves all nonprofit sectors and contains data from over 30 million philanthropic households and over 1 billion donations.
This list is available with Apogee data due to the fact it is managed and fulfilled by Data Axle. It does not reflect whether or not the list owner is an Apogee participant, as Apogee is a blind database. These selects are only available to Apogee members as a benefit of membership.
This file will perform well for a variety of donor appeals including health, children’s, veteran’s, environmental and wildlife, domestic and international relief and social services. .
Demographic Profile:
Age: 55+, Average Income: $75,000
Clearances and orders from nonprofit mailers require proof of nonprofit status. Please provide 501c(3) or 501c(4) form with initial order/clearance.
20% Commission to recognized brokers.
NCOA: 4x Year (Feb., May, August & Nov.)
SOURCE
- 100% Direct Mail
NET NAME PRICING
Policy: | Net Name 85% |
Minimum: | 50,000 |
Run Charge: | $ 10 /M |
Terms: | 20% Commission to Recognized Brokers |
PROFILE
|
LIST TYPE
Consumer
COUNTS THROUGH
06/30/2025
CARD UPDATED
07/07/2025
UPDATE CYCLE
MONTHLY
NEXT UPDATE
08/10/2025
INCOME
$75,000
SELECTIONS
$10+ Donors | 12.00/M |
$15+ Donors | 17.00/M |
$5+ Donors | 7.00/M |
12 Month Recency | 12.00/M |
24 Month Recency | 5.00/M |
6 Mo Recency | 15.00/M |
Apogee Enhancement | 15.00/M |
Cancellation Running Charges | 10.00/M |
Facebook Digital Display | 55.00/M |
Facebook Match & Target | 25.00/M |
Gender/Sex | 8.00/M |
State, SCF, Zip | 8.00/M |
KEY CODING
Key Coding is available | |
Charges: | 3 /M |
MATERIAL & PROCESSING
Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
NAMES: | 5,000 |
DOLLARS: | $ |
NET NAME POLICY
85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM
ID NUMBERS
DMI NUMBER | |
NEXTMARK NUMBER | 432978 |
MIN NUMBER | 432978 |
CURRENCY
US Dollar
CONTACT
1st Backup Orders/Clearances | Tiffany Ayres | tiffany.ayres@data-axle.com | (402) 836-6203 |
2nd Backup Orders/Clearances | Anjie Logan | anjie.logan@data-axle.com | (914) 925-2469 |
Orders/Clearances | * Priyanka Golhar | priyanka.golhar@data-axle.com | |
Sales | Britt Perry | britt.perry@data-axle.com | (402) 836-5100 |
SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com |
*=primary contact
