SEGMENTS
| 1,259,894 | TOTAL UNIVERSE / BASE RATE | $65.00/M |
| 160,109 | 3 Month Donors* | $65.00/M |
| 461,056 | 6 Month Donors* | $65.00/M |
| 680,717 | 12 Month Donors* | $65.00/M |
| *$15/M Apogee Enhancement fee applies and covers all Apogee selects | ||
| See below for specific donor categories |
DEMOGRAPHICS/PROFILE
| Women | 79% |
| Men | 10% |
| Average Income | $50,000 |
| Average Unit of Sale | $65 |
DESCRIPTION
Exclusively for Apogee members...
The Oriental Trading Company file is now optimized for fundraising appeals. Pinpoint the Oriental Trading Company donors who are ready for your appeal via category/affinity selects, philanthropic RFM variables, etc.
Apogee, Data Axle's nonprofit co-operative database, serves all nonprofit sectors and contains data from over 30 million philanthropic households and over 1 billion donations.
The Oriental Trading Company "the fun for everyone catalog"! A uniquely packed catalog, for the young and young at heart, with party favors and supplies, costumes and themed novelties, children's crafts and toys, gift wrap and giftware. The Oriental Trading Company buyer is responsive to a wide array of offers including: Apparel, Children's, Crafts, Collectibles, Financial, Fundraising, Gift and General Merchandise, Home Decor, Publishing, Stationery and more!
Demographics/Profile:
Women 79%
Married 91%
Median Age 43
Median Household income $50,000
Source:
Direct Mail Sold 99%
General Comments:
Source is selectable: Catalog Only, Internet Only and Multi-Channel
Pricing policy: 85% net name arrangement with $8/m run charges on 50,000+ names
All orders cancelled after mail date will be subject to payment at full rental rates. All cancelled orders will be subject to a cancellation fee.
SOURCE
- See below in Description
GENERAL COMMENTS
**ALL LIST RENTALS/EXCHANGES MUST BE RECIPROCAL WITH ALL ORIENTAL TRADING COMPANY OFFERS. Dollar select is based on cumulative purchase.
NET NAME PRICING
| Policy: | Net Name 85% |
| Minimum: | 50,000 |
| Run Charge: | $ 8 /M |
| Terms: | 20% Commission to Recognized Brokers |
PROFILE
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LIST TYPE
Consumer
COUNTS THROUGH
06/30/2025
CARD UPDATED
07/07/2025
UPDATE CYCLE
MONTHLY
NEXT UPDATE
07/15/2025
INCOME
$50,000
SELECTIONS
| $100 | 32.00/M |
| $125 | 37.00/M |
| $25 | 17.00/M |
| $50 | 22.00/M |
| $75 | 27.00/M |
| 3 Month Hotline | 12.00/M |
| 30 Day | 17.00/M |
| 6 Month Hotline | 7.00/M |
| Apogee Enhancement | 15.00/M |
| Cancellation Fee | 150.00/F |
| category/affinity | |
| Credit Card Sold | 12.00/M |
| Gender/Sex | 7.00/M |
| Key Code | 3.00/M |
| Last Purchase | 7.00/M |
| Multi-Buyers | 12.00/M |
| philanthropic RFM variables | |
| Product | 17.00/M |
| Product Selects | |
| Running Charge | 8.00/M |
| Single Purchase | 12.00/M |
| Source Channel | 12.00/M |
| State, SCF, Zip | 7.00/M |
KEY CODING
| Key Coding is available | |
| Charges: | 3 /M |
MATERIAL & PROCESSING
| Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
| NAMES: | 10,000 |
| DOLLARS: | $ |
NET NAME POLICY
85% + $ 8/M RUNNING CHARGE ON 50,000 MINIMUM
ID NUMBERS
| DMI NUMBER | 4402 |
| NEXTMARK NUMBER | 432901 |
| MIN NUMBER | 432901 |
CURRENCY
US Dollar
CONTACT
| 2nd Backup Orders/Clearances | Priyanka Golhar | priyanka.golhar@data-axle.com | |
| 1st Backup Orders/Clearances | Tina Hess | Tina.hess@data-axle.com | (402) 836-4442 |
| Orders/Clearances | * Prashishkumar Ghatol | prashishkumar.ghatol@data-axle.com | |
| SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com | ||
| Sales | Lynn Wallis | lynn.wallis@data-axle.com | (402) 836-5602 |
*=primary contact
