SEGMENTS
| 228,825 | TOTAL UNIVERSE / BASE RATE | $75.00/M |
| 47,948 | 3 Month Subs* | $75.00/M |
| 97,853 | 6 Month Subs* | $75.00/M |
| 171,657 | 12 Month Subs* | $75.00/M |
| *$15/M Apogee Enhancement fee applies and cover all Apogee selects |
DEMOGRAPHICS/PROFILE
| Women | 95% |
| Men | 4% |
| Average Income | $ |
DESCRIPTION
Exclusively for Apogee members...
The Hoffman Media Masterfile is now optimized for fundraising appeals. Pinpoint the Hoffman Media Masterfile donors who are ready for your appeal via category/affinity selects, philanthropic RFM variables, etc.
Apogee, Data Axle's nonprofit co-operative database, serves all nonprofit sectors and contains data from over 30 million philanthropic households and over 1 billion donations.
Hoffman Media Lifestyle Masterfile has combined and enhanced the files of their premier magazines. The primarily female consumers appreciate the cooking, lifestyle and elegance of the South and its distinct flair. Including subscribers to Southern Lady, Taste of the South, Victoria, Tea Time, and Louisiana Cookin', the masterfile presents females who lead active social lives and love to cook, entertain, decorate, garden, travel and read.
The winning combination of these titles offers the mailer a unique mix of upscale women who are receptive prospects for a variety of offers. Test them for fundraising, publications, insurance, home decor, cooking, catalogs, and travel!
ADDITIONAL NOTES
Average Age: 55
Average Income: $94K
Average Home Value: $270K
Additional Selects:
Interest Categories $16/M
Cooking: Taste of The South, Southern Lady, Tea Time, Southern Lady Classics, Celebrate
Telemarketing is not available.
UNIT OF SALE
$21.25 AVERAGE
SOURCE
- DIRECT MAIL ,
NET NAME PRICING
| Policy: | Net Name 85% |
| Minimum: | 50,000 |
| Terms: | 20% Commission to Recognized Brokers |
PROFILE
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LIST TYPE
Consumer
COUNTS THROUGH
02/28/2025
CARD UPDATED
03/28/2025
UPDATE CYCLE
QUARTERLY
NEXT UPDATE
07/18/2025
INCOME
$
SELECTIONS
| 1 Month Hotline | 10.00/M |
| 3 Month Hotline | 5.00/M |
| Apogee Enhancement | 15.00/M |
| category/affinity | |
| Cooking | |
| Gender/Sex | 6.00/M |
| Home Entertainment | |
| Interest | 16.00/M |
| Paid | 7.00/M |
| philanthropic RFM variables | |
| SCF | 6.00/M |
| Source | 10.00/M |
| State | 6.00/M |
| Zip | 6.00/M |
| Zip Tape | 10.00/M |
KEY CODING
| Key Coding is available | |
| Charges: | 3 /M |
MATERIAL & PROCESSING
| Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
| NAMES: | 5,000 |
| DOLLARS: | $ |
NET NAME POLICY
85% ON 50,000 MINIMUM
ID NUMBERS
| DMI NUMBER | 31387 |
| NEXTMARK NUMBER | 432900 |
| MIN NUMBER | 432900 |
CURRENCY
US Dollar
CONTACT
| Sales | Lynn Wallis | lynn.wallis@data-axle.com | (402) 836-5602 |
| Orders/Clearances | * Vijay Thorat | vijay.thorat@data-axle.com | |
| 1st Backup Orders/Clearances | Candy Belletete | candy.belletete@data-axle.com | (402) 836-5116 |
| SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com |
*=primary contact
