SEGMENTS
| 610,689 | TOTAL UNIVERSE / BASE RATE | $70.00/M |
| 295,218 | 3 Month Donors* | $70.00/M |
| 405,163 | 6 Month Donors* | $70.00/M |
| 610,689 | 12 Month Donors* | $70.00/M |
| *$15/M Apogee Enhancement fee applies and covers all Apogee selects | ||
| See below for specific donor categories |
DEMOGRAPHICS/PROFILE
| Women | 80% |
| Men | 13% |
| Average Income | $72,000 |
| Average Unit of Sale | $60 |
DESCRIPTION
Exclusively for Apogee members...
The Blair Masterfile is now optimized for fundraising appeals. Pinpoint the Blair Masterfile donors who are ready for your appeal via category/affinity selects, philanthropic RFM variables, etc.
Apogee, Data Axle's nonprofit co-operative database, serves all nonprofit sectors and contains data from over 30 million philanthropic households and over 1 billion donations.
With a focus on value and style, Blair offers women’s & men’s apparel and accessories, as well as décor and furnishings for every room in the home. Blair Womenswear features on-trend looks in a full range of sizes. Blair Home provides classic décor, textiles and furnishings—all affordably priced—making it easy to refresh and renew every room in the home. Blair Menswear offers a valued resource for updated comfortable classics in extended sizes at affordable prices.
Demographics:
Average Age: 60+
Home Owners: 82%
Percent of online buyers: 21.5%
SOURCE
- Buyers
NET NAME PRICING
| Policy: | Net Name 100% |
| Run Charge: | $ 10 /M |
| Terms: | 15% Commission to Recognized Brokers |
PROFILE
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LIST TYPE
Consumer
COUNTS THROUGH
05/30/2025
CARD UPDATED
06/24/2025
UPDATE CYCLE
MONTHLY
NEXT UPDATE
07/13/2025
INCOME
$72,000
SELECTIONS
| $100+ Buyers | 36.00/M |
| $50+ Buyers | 26.00/M |
| $75+ Buyers | 28.00/M |
| 1 Month Hotline | 25.00/M |
| 3 Month Hotline | 20.00/M |
| 6 Month Hotline | 15.00/M |
| Apogee Enhancement | 15.00/M |
| Cash or Credit Card | 12.00/M |
| category/affinity | |
| Gender/Sex | 9.00/M |
| Home Owners | |
| Multi Buyers/Single Buyers | 10.00/M |
| Online Buyers | |
| philanthropic RFM variables | |
| SCF | 9.00/M |
| Source | 10.00/M |
| State | 9.00/M |
| Zip | 9.00/M |
MATERIAL & PROCESSING
| Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
| NAMES: | 10,000 |
| DOLLARS: | $ |
NET NAME POLICY
100% + $ 10/M RUNNING CHARGE
ID NUMBERS
| DMI NUMBER | |
| NEXTMARK NUMBER | 432842 |
| MIN NUMBER | 432842 |
CURRENCY
US Dollar
CONTACT
| 1st Backup Orders/Clearances | Priyanka Golhar | priyanka.golhar@data-axle.com | |
| 2nd Backup Orders/Clearances | Mayuri Kudawale | mayuri.kudawale@data-axle.com | |
| Orders/Clearances | * Prashishkumar Ghatol | prashishkumar.ghatol@data-axle.com | |
| SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com | ||
| Sales | Lynn Wallis | lynn.wallis@data-axle.com | (402) 836-5602 |
*=primary contact
