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March of Dimes Apogee Enhanced

SEGMENTS

273,917 TOTAL UNIVERSE / BASE RATE $80.00/M
273,917 Apogee Donor Match* $80.00/M
*$15/M Apogee Enhancement fee applies and covers all Apogee selects
See below for specific donor categories

DEMOGRAPHICS/PROFILE

Women 51%
Men 32%
Average Income $
Average Unit of Sale $17

DESCRIPTION

Exclusively for Apogee members...

The March of Dimes file is now optimized for fundraising appeals. Pinpoint the March of Dimes donors who are ready for your appeal via category/affinity selects, philanthropic RFM variables, etc.

 

Apogee, Data Axle's nonprofit co-operative database, serves all nonprofit sectors and contains data from over 30 million philanthropic households and over 1 billion donations.

 

This list is available with Apogee data due to the fact it is managed and fulfilled by Data Axle. It does not reflect whether or not the list owner is an Apogee participant, as Apogee is a blind database. These selects are only available to Apogee members as a benefit of membership.

 

March of Dimes leads the fight for the health of all moms and babies by empowering the families with the knowledge and tools they need to have healthier pregnancies. From advocacy to education to research, March of Dimes focuses on fighting birth defects, premature birth and infant death. March of Dimes helps fund scientific research to improve the health of moms and babies, educates medical professionals to make sure moms and babies get the best possible care and supports moms through every stage of the pregnancy journey.

 

These highly responsive donors are 100% direct mail generated and have proven to be successful for a variety of offers.

 

SOURCE

  • 100% Direct Mail

GENERAL COMMENTS

*Reuse is allowed at $5 off base rate & subject to list owner approval.

NET NAME PRICING

Policy: Net Name 85%
Minimum: 50,000
Run Charge: $ 10 /M
Terms: 20% Commission to Recognized Brokers

PROFILE

Apogee Enhancement   (15.00/M)
ART/CULTURE 19,976
ANIMAL WELFARE 61,956
CATHOLIC DEVOTIONAL 30,499
CHILDRENS GENERAL 63,581
CHILDRENS HEALTH 175,928
CONSERVATIVE CAUSES 36,413
CATHOLIC SOCIAL SERVICES 92,696
ETHNIC 52,199
HEALTH/DISEASE/SPECIFIC 111,122
LIBERAL CAUSES 39,798
NATURE/WILDLIFE/ENVIRONMENTAL 61,881
CHRISTIAN (NON-CATHOLIC) RELIG. 13,376
INTL RELIEF 65,932
SOCIAL SERVICES 104,723
VETERANS ASSISTANCE 158,938

LIST TYPE

Consumer
 

COUNTS THROUGH

06/30/2025

CARD UPDATED

07/08/2025

UPDATE CYCLE

MONTHLY

NEXT UPDATE

08/09/2025

INCOME

$

SELECTIONS

$10+ Donors 12.00/M
$5+ Donors 8.00/M
1 Month Hotline 25.00/M
12 Month Hotline 12.00/M
3 Month Hotline 20.00/M
6 Month Hotline 15.00/M
Apogee Enhancement 15.00/M
category/affinity
Gender/Sex 8.00/M
Non Reciprocal Fee 20.00/M
philanthropic RFM variables
SCF 8.00/M
State 8.00/M
Zip 8.00/M
Zip Tape Set Up Fee 50.00/F

KEY CODING

Key Coding is available
Charges: 2 /M

MATERIAL & PROCESSING

Delivery Fee 75.00/F

MINIMUM ORDER REQUIREMENTS

NAMES:
DOLLARS: $

NET NAME POLICY

85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM

ID NUMBERS

DMI NUMBER
NEXTMARK NUMBER 432482
MIN NUMBER 432482

CURRENCY

US Dollar

CONTACT

Sales Laura Cox laura.cox@data-axle.com (402) 836-5689
1st Backup Orders/Clearances Tina Hess Tina.hess@data-axle.com (402) 836-4442
2nd Backup Orders/Clearances Anjie Logan anjie.logan@data-axle.com (914) 925-2469
SendOrdersTo MediaOrders@data-axle.com mediaorders@data-axle.com
Orders/Clearances * Tiffany Ayres tiffany.ayres@data-axle.com (402) 836-6203

*=primary contact

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