SEGMENTS
| 707,092 | TOTAL UNIVERSE / BASE RATE | $80.00/M |
| 640,699 | Apogee Donor Match* | $80.00/M |
| 193,063 | 6 Month $5-$99 Donors | $95.00/M |
| 322,785 | 12 Month $5-$99 Donors | $90.00/M |
| 493,496 | 24 Month $5-$99 Donors | $85.00/M |
| *$15/M Apogee Enhancement fee applies and covers all Apogee selects | ||
| See below for specific donor categories |
DEMOGRAPHICS/PROFILE
| Women | 55% |
| Men | 41% |
| Average Income | $ |
| Average Unit of Sale | $18 |
DESCRIPTION
Exclusively for Apogee members...
The American Heart Association file is now optimized for a variety of fundraising appeals. Pinpoint the American Heart Association donors who are ready for your appeal via category/affinity selects, philanthropic RFM variables, etc.
Apogee, Data Axle's nonprofit co-operative database, serves all nonprofit sectors and contains data from over 30 million philanthropic households and over 1 billion donations.
This list is available with Apogee data due to the fact it is managed and fulfilled by Data Axle. It does not reflect whether or not the list owner is an Apogee participant, as Apogee is a blind database. These selects are only available to Apogee members as a benefit of membership.
These are contributors to the nation's most prominent association for research, educational, and community programs designed for the prevention of heart disease and stroke. The American Heart Association donor is a caring, concerned individual who will be a great prospect for your next fundraising appeal. The file is also available with demographic, psychographic, and religious/ethnic selections as well.
**Please note: A reciprocal recency fee will be in place for any mailers who charge a fee for any recency over 12 Months.***
For more information on The American Heart Association's important work, please visit the website at www.americanheart.org
ADDITIONAL NOTES
$10.00+ Donors (79%)
All selections must be available on a reciprocal basis.
UNIT OF SALE
$18.00 Average
CANCELLATION INFO
All cancelled orders are subject to a $150 cancellation fee, plus $15/m running charges, selection charges and material and shipping charges. Full rental charges apply to all cancellations made after mail date or after merge.
SOURCE
- 100 % Direct Mail
NET NAME PRICING
| Policy: | Net Name 85% |
| Minimum: | 50,000 |
| Run Charge: | $ 10 /M |
| Terms: | 20% Commission to Recognized Brokers |
PROFILE
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LIST TYPE
Consumer
COUNTS THROUGH
06/23/2025
CARD UPDATED
07/08/2025
UPDATE CYCLE
MONTHLY
NEXT UPDATE
08/13/2025
INCOME
$
SELECTIONS
| $10+ Donors | 12.00/M |
| Apogee Enhancement | 15.00/M |
| category/affinity | |
| Gender/Sex | 8.00/M |
| philanthropic RFM variables | |
| SCF | 8.00/M |
| State | 8.00/M |
| Zip | 8.00/M |
KEY CODING
| Key Coding is available | |
| Charges: | 3 /M |
MATERIAL & PROCESSING
| Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
| NAMES: | 5,000 |
| DOLLARS: | $ |
NET NAME POLICY
85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM
ID NUMBERS
| DMI NUMBER | |
| NEXTMARK NUMBER | 432469 |
| MIN NUMBER | 432469 |
CURRENCY
US Dollar
CONTACT
| 1st Backup Orders/Clearances | Candy Belletete | candy.belletete@data-axle.com | (402) 836-5116 |
| 2nd Backup Orders/Clearances | Tara Lambert | tara.lambert@data-axle.com | (402) 836-6271 |
| Orders/Clearances | * Nihal Shetty | nihal.shetty@data-axle.com | |
| Sales | Laura Cox | laura.cox@data-axle.com | (402) 836-5689 |
| SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com |
*=primary contact
