SEGMENTS
1,088,185 | TOTAL UNIVERSE / BASE RATE | $65.00/M |
137,465 | 3 Month Donors* | $65.00/M |
250,219 | 6 Month Donors* | $65.00/M |
402,250 | 12 Month Donors* | $65.00/M |
523,695 | 24 Month Donors* | $65.00/M |
*$15/M Apogee Enhancement fee applies and covers all Apogee selects | ||
See below for specific donor categories |
DEMOGRAPHICS/PROFILE
Women | 70% |
Men | 20% |
Average Income | $50,000 |
Average Unit of Sale | $100 |
DESCRIPTION
Exclusively for Apogee members...
The Mason Companies Masterfile is now optimized for fundraising appeals. Pinpoint the Mason Companies Masterfile donors who are ready for your appeal via category/affinity selects, philanthropic RFM variables, etc.
Apogee, Data Axle's nonprofit co-operative database, serves all nonprofit sectors and contains data from over 30 million philanthropic households and over 1 billion donations.
Mason Companies, Inc. is a family-owned, multi-channel retailer that has been in business for more than 115 years. They own and operate 10 businesses that sell everything from shoes and apparel to bedding and electronics through their E-Commerce websites and direct mail catalogs, with some businesses offering their own proprietary credit payment option.
Titles Included in the Masterfile:
Stoneberry, Masseys, Mason Easy-Pay, Maryland Square, Shoemall.
Recency and Dollar Select are available.
Demographics/Profile Source
Average HH Income $50,000 Direct Mail Sold
Average Age 55
Men 20% Minimum Order
Women 70% 10,000
General Comments
Telemarketing is not allowed
Reuse is allowed (1,000 minimum order).
Sample mail piece is required for approval
***** Rental file only *****
Pricing
Policy: Net Name 85% Run Charge:
Minimum: 50,000 $10/M
Terms: Payment due 30 days after mail date. Prepayment required for first time mailers.
Cancellations are subject to a cancellation fee plus running charges and selection at full rate. Orders cancelled 15 days prior to mail date/merge, payment due in full. Cancellations must be received in writing 15 days prior to the mail date/merge.
SOURCE
- Catalog
GENERAL COMMENTS
MULTIBUYERS TO SAME OFFER ONLY
NET NAME PRICING
Policy: | Net Name 85% |
Minimum: | 50,000 |
Run Charge: | $ 10 /M |
Terms: | 20% Commission to Recognized Brokers |
PROFILE
|
LIST TYPE
Consumer
COUNTS THROUGH
06/30/2025
CARD UPDATED
07/08/2025
UPDATE CYCLE
MONTHLY
NEXT UPDATE
08/09/2025
INCOME
$50,000
SELECTIONS
Apogee Enhancement | 15.00/M |
Demographics | 15.00/M |
philanthropic RFM variables | |
Run Charge | 10.00/M |
KEY CODING
Key Coding is available | |
Charges: | 5 /F |
MATERIAL & PROCESSING
Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
NAMES: | 10,000 |
DOLLARS: | $ |
NET NAME POLICY
85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM
ID NUMBERS
DMI NUMBER | 18217 |
NEXTMARK NUMBER | 432388 |
MIN NUMBER | 432388 |
CURRENCY
US Dollar
CONTACT
1st Backup Orders/Clearances | Tina Hess | Tina.hess@data-axle.com | (402) 836-4442 |
2nd Backup Orders/Clearances | Anjie Logan | anjie.logan@data-axle.com | (914) 925-2469 |
SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com | ||
Orders/Clearances | * Tiffany Ayres | tiffany.ayres@data-axle.com | (402) 836-6203 |
Sales | Debbie Zetwick | Debbie.Zetwick@data-axle.com | (402) 836-4393 |
*=primary contact
