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Mason Companies Apogee Enhanced Masterfile

SEGMENTS

1,088,185 TOTAL UNIVERSE / BASE RATE $65.00/M
137,465 3 Month Donors* $65.00/M
250,219 6 Month Donors* $65.00/M
402,250 12 Month Donors* $65.00/M
523,695 24 Month Donors* $65.00/M
*$15/M Apogee Enhancement fee applies and covers all Apogee selects
See below for specific donor categories

DEMOGRAPHICS/PROFILE

Women 70%
Men 20%
Average Income $50,000
Average Unit of Sale $100

DESCRIPTION

Exclusively for Apogee members...

The Mason Companies Masterfile is now optimized for fundraising appeals. Pinpoint the Mason Companies Masterfile donors who are ready for your appeal via category/affinity selects, philanthropic RFM variables, etc.

 

Apogee, Data Axle's nonprofit co-operative database, serves all nonprofit sectors and contains data from over 30 million philanthropic households and over 1 billion donations.

 

Mason Companies, Inc. is a family-owned, multi-channel retailer that has been in business for more than 115 years. They own and operate 10 businesses that sell everything from shoes and apparel to bedding and electronics through their E-Commerce websites and direct mail catalogs, with some businesses offering their own proprietary credit payment option.

 

Titles Included in the Masterfile:

Stoneberry, Masseys, Mason Easy-Pay,  Maryland Square, Shoemall.

 

Recency and Dollar Select are available.

 

 Demographics/Profile                Source

Average HH Income    $50,000    Direct Mail Sold

Average Age                      55

Men                                  20%    Minimum Order

Women                             70%    10,000 

 

General Comments

Telemarketing is not allowed

Reuse is allowed (1,000 minimum order).

Sample mail piece is required for approval

***** Rental file only *****

 

Pricing

Policy:       Net Name 85%             Run Charge:

Minimum:  50,000                            $10/M

 

Terms:  Payment due 30 days after mail date.  Prepayment required for first time mailers.

 

Cancellations are subject to a cancellation fee plus running charges and selection at full rate.  Orders cancelled 15 days prior to mail date/merge, payment due in full.  Cancellations must be received in writing 15 days prior to the mail date/merge.

 

SOURCE

  • Catalog

GENERAL COMMENTS

MULTIBUYERS TO SAME OFFER ONLY

NET NAME PRICING

Policy: Net Name 85%
Minimum: 50,000
Run Charge: $ 10 /M
Terms: 20% Commission to Recognized Brokers

PROFILE

Apogee Enhancement   (15.00/M)
12 Month Donations to Specific Causes
Animal Welfare 45,230
Catholic Devotional 20,226
Children's Health 43,847
Catholic Social Services 52,897
Ethnic 23,239
Health/Disease Specific 41,780
Liberal Causes 32,642
Nature/Wildlife/Environmental 43,150
Christian (Non-Catholic) Religion 5,120
Domestic Relief 47,557
International Relief 33,514
Social Services 48,754
Veterans Assistance 78,839

LIST TYPE

Consumer
 

COUNTS THROUGH

06/30/2025

CARD UPDATED

07/08/2025

UPDATE CYCLE

MONTHLY

NEXT UPDATE

08/09/2025

INCOME

$50,000

SELECTIONS

Apogee Enhancement 15.00/M
Demographics 15.00/M
philanthropic RFM variables
Run Charge 10.00/M

KEY CODING

Key Coding is available
Charges: 5 /F

MATERIAL & PROCESSING

Delivery Fee 75.00/F

MINIMUM ORDER REQUIREMENTS

NAMES: 10,000
DOLLARS: $

NET NAME POLICY

85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM

ID NUMBERS

DMI NUMBER 18217
NEXTMARK NUMBER 432388
MIN NUMBER 432388

CURRENCY

US Dollar

CONTACT

1st Backup Orders/Clearances Tina Hess Tina.hess@data-axle.com (402) 836-4442
2nd Backup Orders/Clearances Anjie Logan anjie.logan@data-axle.com (914) 925-2469
SendOrdersTo MediaOrders@data-axle.com mediaorders@data-axle.com
Orders/Clearances * Tiffany Ayres tiffany.ayres@data-axle.com (402) 836-6203
Sales Debbie Zetwick Debbie.Zetwick@data-axle.com  (402) 836-4393

*=primary contact

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