SEGMENTS

DEMOGRAPHICS/PROFILE

DESCRIPTION

The Wind & Weather catalog offers a complete selection of indoor and outdoor weather-related instruments and gifts, plus elegant home and garden ornaments. Items are nature-inspired, eco-friendly decor and accessories that add an instant beauty to the home and garden.

Demographics/Profile:

Women - 71%, Men - 26%

Average Age: 62

Average Income: $75,000

Source:

Direct Mail and Internet

General Comments:

Dollar is based on average purchase. Last Purchase and Cumulative Purchase are both selectable.

Product is tied to 24 month recency.

Shipping promotions are approved on a case by case basis.

Sample mailing piece is required for approval.

****PRODUCT SELECTS****

Bird/Nature, Decorative and Decorative/Functional Garden, Gifts, House Indoor and Weather

Ask us about our Behavioral Models:

Data Axle's Behavioral Models have been applied to the Wind & Weather file, providing ready-made "marketing answers", utilizing a full array of Data Axle data. Every possible variable was used to capture demographic, lifestyle and census data with specific categories selected based on consumer behavior and attitudes.

Pricing Policy:

Net Name 85%

Minimum: 50,000

Run Charge: $10/M

Terms:

List owner will only allow deductions for internal dupes, pander drops, and bad zips to arrive at adjusted gross.

Net is calculated against the merge.

List owner considers all rental/exchange terms reciprocal.

15% Commission to Recognized Brokers.

SOURCE

• See below in Description

GENERAL COMMENTS

ALL PROMOTIONAL OFFERS SHOULD BE PRE-CLEARED WITH THE LIST OWNER. THE NAMES FURNISHED MAY NOT BE USED FOR OFF-PRICE, SALE PROMOTION, GIFT CERTIFICATE, SALE WRAP, DOT WACK, FREE OR SPECIAL OFFERS WITHOUT PRE-APPROVAL BY THE LIST OWNER. Dollar select is based on average purchase.

NET NAME PRICING

PROFILE

Hobbies Interest   (10.00/M) apparel_accessories apparel_mens apparel_womens apparel_womens_fashions automotive bargain_seekers baseball basketball beauty_cosmetic bible boating_sailing camping_hiking catalogs charitable_donor children_family collectibles computers cooking credit_card_user culture_arts current_events do_it_yourselfer electionics fitness_exercise football gardening general_apparel general_crafts general_health general_sports general_travel gift_giver golf gourmet hobbies home_decorating home_office_products internet internet_access internet_buying magazine_subscriber movies music outdoors pets publications publish_books publish_fiction seniors sweepstakes travel_rv travel_us trucks wildlife Adult Age   (10.00/M) 12 Month Age 18-34 Age 35-44 Age 45-54 Age 55-64 Age 65-74 Age 75+ Child Age   (10.00/M) 12 Month Age 0-2 Age 3-5 Age 6-10 Age 11-15 AGE 16-17 Income   (10.00/M) 12 Month $0K-$39K $40K-$49K $50K-$79K $80K-$99K $100K-$124K $125K-$149K $150K-$199K $200K-$249K $250K+ Donors   (10.00/M) 12 Month Environmental Health Political Humanitarian Cultural Education Private Foundations Total Donors