SEGMENTS

DEMOGRAPHICS/PROFILE

DESCRIPTION

Oriental Trading Company, "the fun for everyone" catalog file can now be modeled. Mine this large universe of diverse product categories through the modeling process.

Oriental Trading Company and Data Axle introduce a modeling program using selected enhancement data and Oriental Trading Company house variables as predictors to create the models. By identifying mailers' best customers with their unique characteristics, and matching them to Oriental Trading Company's customers, mailers can dramatically increase response.

TYPES OF MODELS:

GOOD CUSTOMER MATCH - Mailer provides Data Axle with a 100,000 name sampling of their best customers. The Good Customer Match combines everything known about each individual on a mailer's customer file to create a model that estimates the likely response rate of the Oriental Trading Company buyer to your offer. The Model is built using the mailer's best customers and analyzing the names against the data available on the Oriental Trading Company database.

REGRESSION MODEL - A full regression model requires mailing a quantity of the Oriental Trading Company names that is significant enough to produce at least 1,000 net paid responses. Responders and non-responders from the mailing are sent to Data Axle and are analyzed against Oriental Trading Company data to create a unique model.

A model report is provided after any model is built, offering highlights of variables that stand out and recommended test strategies.

Models are generally completed within 5-6 weeks of receipt of data.

Mimimum order is 50,000 names to cover the cost of the initial model build.

Demographics/Profile:

Women 79%

Married 91%

Median Age 43

Median Household income $50,000

Source:

Direct Mail Sold 99%

General Comments:

Source is selectable: Catalog Only, Internet Only and Multi-Channel

Pricing policy: 85% net name arrangement with $8/m run charges on 50,000+ names

All orders cancelled after mail date will be subject to payment at full rental rates. All cancelled orders will be subject to a cancellation fee.

SOURCE

• See below in Description

GENERAL COMMENTS

**ALL LIST RENTALS/EXCHANGES MUST BE RECIPROCAL WITH ALL ORIENTAL TRADING COMPANY OFFERS. Dollar select is based on cumulative purchase.

NET NAME PRICING