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Mercy Home for Boys And Girls - Enhanced Donors

SEGMENTS

247,424 TOTAL UNIVERSE / BASE RATE $80.00/M
22,940 3 Month Donors <$25 + $20.00/M
60,730 6 Month Donors + $15.00/M
117,629 12 Month Donors + $12.00/M
89,379 12 Month Age 50+ + $28.00/M
81,687 12 Month Age 65+ + $28.00/M
184,518 24 Month Donors + $5.00/M
2,873 24 Month Puerto Rico Donors $95.00/M
8,759 24 Month Spanish Donors $105.00/M
Commercial Rate $75.00/M

DEMOGRAPHICS/PROFILE

Women 56%
Men 27%
Average Income $75,000
Average Unit of Sale $38

DESCRIPTION

Since 1887 Mercy Home for Boys And Girls has been caring for and protecting at-risk youth. They specialize in long-term, out-of-home care in residential programs. Each child receives round-the-clock care and support, therapy, private education, tutoring and mentoring. Mercy Home's support and love spark children's dreams and turn them into realities.

 

Youth who are placed in one of these homes will be given an opportunity that provides hope for their future and the promise of a fresh start. These boys and girls, age 11-21, reap the benefits of the kind donations of Mercy Home's patrons. The desire of these donors to help others will translate to a great new source of responsive names for your nonprofit campaign!

 

The file is now enhanced with lifestyle, age, income and demographic information. This file will perform well for a variety of consumer offers including health-oriented items, travel, financial, wine and food, health and insurance promotions, gifts and general merchandise, children's offers, publishing, credit offers, apparel and fashion accessories.

 

Demographic Profile:
Age: 55+, Average Income: $75,000

Clearances and orders from nonprofit mailers require proof of nonprofit status. Please provide 501c(3) or 501c(4) form with initial order/clearance.

 

For those mailers who do not offer a reciprocal list rental/exchange opportunity, there is a fee of $25/M.

20% Commission to recognized brokers.

NCOA: 4x Year (Feb., May, August & Nov.)

 

Additional selects available, please inquire.

SOURCE

  • 100% Direct Mail

NET NAME PRICING

Policy: Net Name 85%
Minimum: 50,000
Run Charge: $ 10 /M
Terms: 20% Commission to Recognized Brokers

PROFILE

Age   (16.00/M)
Age 18-24
Age 25-29
Age 30-34
Age 35-39
Age 40-44
Age 45-49
Age 50-54
Age 55-59
Age 60-64
Age 65-69
Age 70-74
Age 75+

Household Income   (16.00/M)
Under $50K
$50k-$75K
$75K-$100K
$100K-$150K
$150K-$199K
$200K+

Parents of Children by Age/Gender   (16.00/M)
POC 0-3
POC 4-9
POC 10-15
POC 16-17

Ethnicity   (16.00/M)
African American
Asian (Central/Southwest,Far East,South selectable)
European (Eastern,Western selectable)
Greek
Hispanic (Spanish-speaking selectable)
Irish
Mediterranean
Native American
Inquire for others or specific country ethnicity

Religion   (16.00/M)
Buddhist
Catholic
Greek Orthodox
Hindu
Jewish
Muslim
Protestant
Inquire for others

Charitable Donors   (16.00/M)
General Donors
Environmental Donors
Health Donors
Political Donors (Democratic,Republican,Liberal Conservative selectable)
Religious Donors
Wildlife Donors

Lifestyle Interests   (16.00/M)
Apparel Buyers (Kids,Men’s,Women’s selectable)
Arts/Culture
Automotive
Aviation (real,not model planes)
Bargain Seekers
Beauty/Cosmetics
Birds
Collectibles (Stamps/Coins selectable)
Cooking
Cooking-Gourmet
Crafts (Crocheting,Knitting Needlepoint,Quilting,Sewing selectable)
Do It Yourselfer
Ethnic Product Buyers (African American,Asian selectable)
Equestrian
Health
Health-Diet/Weight Loss
Health-Fitness/Exercise
Gardening
Grandparents
Health Fitness Exercise
History
Home Decorating/Furnishings
Homeowner
Home Value
Investing
Length of Residence
Outdoors
Outdoors-Boating/Sailing
Outdoors-Camping/Hiking
Outdoors-Fishing
Outdoors-Hunting
Pets
Pets-Cats
Pets-Dogs
Photography
Publishing- Science Fiction
Rural Farming
Science
Sports
Sports-Auto Racing
Sports-Baseball
Sports-Basketball
Sports-Football
Sports-Golf
Sports-Hockey
Sports-Skiing
Sports-Soccer
Sports-Tennis
Sweepstakes
Travel
Travel-Cruises
Travel-Foreign
Travel-RV
Travel-US

LIST TYPE

Consumer
 

COUNTS THROUGH

06/30/2025

CARD UPDATED

07/07/2025

UPDATE CYCLE

MONTHLY

NEXT UPDATE

08/10/2025

INCOME

$75,000

SELECTIONS

$10+ Donors 12.00/M
$15+ Donors 17.00/M
$20+ Donors 20.00/M
$5+ Donors 7.00/M
$50-$99.99 Donors 25.00/M
12 Month Donors 12.00/M
24 Month Donors 5.00/M
3 Month $25+ (Consumer mailers only) 15.00/M
3 Month <$25 Donors 20.00/M
6 Month Donors 15.00/M
Age 16.00/M
Cancellation Running Charges 10.00/M
Charitable Donors 16.00/M
Ethnicity 16.00/M
Facebook Digital Display 55.00/M
Facebook Match & Target 25.00/M
Gender/Sex 8.00/M
Household Income 16.00/M
Lifestyle Interests 16.00/M
Non-Reciprocal Fee (If Your List Is Not Available) 25.00/M
Parents of Children by Age/Gender 16.00/M
Premium Donors 10.00/M
Religion 16.00/M
Run Charges (Net Name) 10.00/M
State, SCF, Zip 8.00/M

KEY CODING

Key Coding is available
Charges: 3 /M

MATERIAL & PROCESSING

Delivery Fee 75.00/F

MINIMUM ORDER REQUIREMENTS

NAMES: 5,000
DOLLARS: $

NET NAME POLICY

85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM

ID NUMBERS

DMI NUMBER 37219
NEXTMARK NUMBER 427835
MIN NUMBER 427835

CURRENCY

US Dollar

CONTACT

SendOrdersTo MediaOrders@data-axle.com mediaorders@data-axle.com
1st Backup Orders/Clearances Tiffany Ayres tiffany.ayres@data-axle.com (402) 836-6203
2nd Backup Orders/Clearances Anjie Logan anjie.logan@data-axle.com (914) 925-2469
Orders/Clearances * Priyanka Golhar priyanka.golhar@data-axle.com
Sales Britt Perry britt.perry@data-axle.com (402) 836-5100

*=primary contact

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