SEGMENTS

DEMOGRAPHICS/PROFILE

DESCRIPTION

The Metropolitan Museum of Art Store catalogue of beautiful gifts reflects the Museum's century-old tradition of publishing and producing reproductions of original works of art. Included in the catalogue are reproductions of decorative objects like sculpture, jewelry, scarves, ties & accessories, glass and porcelain, greeting cards, art books, posters, prints, gifts for the holidays, videos, and compact discs. Buyers are affluent, well educated and mostly married.

If Wiland modeling is your pointed choice of precision, members can apply their models including Clear Advantage, List Affinity, Best Customer, Best Donor, Comprehensive Response, Comprehensive Correlation, Acquisition Response, Core Revenue Response and Long-Term Value. Another way Metropolitan Museum of Art is helping you succeed during imposing times. This opportunity is open to any consumer participant in the Wiland Direct Database--a great opportunity for publishers and catalogers. Names selected from a client's model will be net of the client's housefile, allowing for incremental names to be applied in the merge.

***Model fee is $37/M on min 17,145 gross names shipped or $600/L minimum.***

Demographics/Profile:

Average Household Income $75,000

Women 79%

Men 21%

Median Age 65

SOURCE

• Direct mail sold

NET NAME PRICING

PROFILE

Wiland Direct   (37.00/M) Best Donor Comprehensive Response Comprehensive Correlation Acquisition Response Core Revenue Response Long-Term Value Source Composite