Womens Apparel

Behavioral Models are a series of pre-developed categorical models. These models are built using a full array of demographic and psychographic data elements. They are used to predict generic consumer behaviors and attitudes. Sourced from the Data Axle Consumer Database

Data Axle's consumer transaction dataset provides powerful insight into household buying behaviors. With ever-evolving consumer preferences and market dynamics, the ability to decode consumer behavior is an essential part of effective business strategies. Transaction data is a powerful ally, equipping marketers, analysts, and sales teams with invaluable insights into consumer purchasing behaviors and preference.

Dressed Up Apparel Buyers identifies mail order buyers and internet buyers of women’s and men’s apparel and accessories. Our apparel buyers are scored with proprietary predictive response values ranking from 1-9 based on known transactions, taking into account recency of purchase, frequency of purchase activity, and dollars spent (RFM) within each market. The higher RFM scores indicate multiple and frequent purchases.

Exclusively for Apogee members...the FULLBEAUTY Brands Masterfile is now optimized for fundraising appeals. Pinpoint the FULLBEAUTY Brands Masterfile donors who are ready for your appeal via category/affinity selects, philanthropic RFM variables, etc. Apogee, Data Axle's nonprofit co-operative database, serves all nonprofit sectors and contains data from over 30 million philanthropic households and over 1 billion donations.

The FULLBEAUTY Brands Masterfile is comprised of a wide variety of fashion and home product catalogs - Woman Within, Roaman's, Jessica London, KingSize and BrylaneHome. The primary audience is female, average age 50, median household income $50,000+ with a high level of interest in fashion, home decor, reading, cooking, travel, crafts, gardening and electronics. This file has been enhanced through Infobase to add diverse selectability. Choose Adult age, child age and income, areas of interest and Ethnicity and religion.

The FULLBEAUTY Brands Masterfile is comprised of a wide variety of fashion and home product catalogs - Woman Within, Roaman's, Jessica London, KingSize and BrylaneHome. These buyers have been enhanced through Data Axle with diverse selectability including demographic, lifestyle, donor and mail order transactional data.

The FULLBEAUTY Brands Masterfile is comprised of a wide variety of fashion and home product catalogs - Woman Within, Roaman's, Jessica London, KingSize and BrylaneHome. These buyers have been enhanced through Data Axle with diverse selectability including demographic, lifestyle, donor and mail order transactional data.

A style guide for real American women As the leading presence in special-size fashion retail for 15 years, Jessica London® sets the standard for high-quality and high-style women’s clothing in sizes 12 to 32.

KINGSIZE is the leading catalog and web site of Big and Tall men's apparel, carrying tall sizes L - 7XL, big sizes XL - 10XL and shoes up to size 17 EEEEEE. KINGSIZE's extensive product line features casual wear, business wear, activewear, swimwear, outerwear, sleepwear, footwear and accessories.

KINGSIZE is the leading catalog and web site of Big and Tall men's apparel, carrying tall sizes L - 7XL, big sizes XL - 10XL and shoes up to size 17 EEEEEE. KINGSIZE's extensive product line features casual wear, business wear, activewear, swimwear, outerwear, sleepwear, footwear and accessories.

Offering more than 700 styles of shoes in all sizes and colors, Maryland Square is the premier direct marketer of women's footwear.

Exclusively for Apogee members...the Maryland Square file is now optimized for fundraising appeals. Pinpoint the Maryland Square donors who are ready for your appeal via category/affinity selects, philanthropic RFM variables, etc.
Offering more than 700 styles of shoes in all sizes and colors, Maryland Square is the premier direct marketer of women's footwear.

This is one of the best opportunities to reach Maryland Square's valued customers.

Exclusively for Apogee members...the Mason Companies Masterfile is now optimized for fundraising appeals. Pinpoint the Mason Companies Masterfile donors who are ready for your appeal via category/affinity selects, philanthropic RFM variables, etc.

Mason has been in business for more than 115 years. They sell everything from shoes and apparel to bedding and electronics, with some businesses offering their own proprietary credit payment option.

These buyers of both men's and women's shoes have the option of using the Mason Easy-Pay credit plan which allows for installment billing.

For over 100 years, Mason has been building their reputation and tradition for excellence in footwear. Mason sells more than 500 styles for men and women.

Famous for featuring fashionable shoes in hard-to-find sizes, Masseys enjoys strong customer loyalty from its catalog customers.

The Paula Young file offers fashion conscious women who have purchased quality wigs, hairpieces and fashion add-ons from the world's largest mail order Wig company. Customers in Paula Young's over 50 market are concerned about their overall health and well being, prefer to dress conservatively yet affordably, and recognize value-priced home and gift items. Paula Young buyers are more likely to purchase from categories such as value-priced apparel, discount merchandise, senior living, moderately priced beauty, vitamins, low ticket jewelry, and other promotional offers. These active buyers enjoy leisure time activities such as traveling, cooking, reading, crafts and gardening.

Since 1976, the Peruvian Connection catalog has offered a unique collection of women's apparel and accessories.

ROAMAN'S is tailor-made for the plus size woman who is not afraid to cause a sensation wherever she goes. The catalog features glamorous dresses, stylish business suits and separates, fabulous shoes and intimate apparel. ROAMAN'S shoppers are value conscious repeat customers, with a household income of $43,000, own their home and an average age of 54. They are true catalog shoppers purchasing apparel and non-apparel merchandise and gifts.

ROAMAN'S is tailor-made for the plus size woman who is not afraid to cause a sensation wherever she goes. The catalog features glamorous dresses, stylish business suits and separates, fabulous shoes and intimate apparel. ROAMAN'S shoppers are value conscious repeat customers, with a household income of $43,000, own their home and an average age of 54. They are true catalog shoppers purchasing apparel and non-apparel merchandise and gifts.

Stoneberry, a division of Mason Companies Inc., offers brand name electronics and appliances, brand name apparel and footwear, jewelry, stylish furnishings, personal care products and more!

The Woman Within catalog provides an attractive collection of value-priced sportswear, career separates and suits, dresses, coats, swimwear, intimate apparel and footwear all with easy comfort in mind. The Woman Within catalog buyers are loyal repeat customers, value conscious, married with a household income of $44,000 and an average age of 58.

The WOMAN WITHIN CATALOG BUYERS emphasizes value-priced sportswear, career separates and suits, dresses, coats, swimwear, intimate apparel and footwear all with easy comfort in mind. The WOMAN WITHIN CATALOG BUYERS are loyal repeat customers, value conscious, married with a household income of $44,000 and an average age of 58.