Outdoor/Sports/Fitness

Behavioral Models are a series of pre-developed categorical models. These models are built using a full array of demographic and psychographic data elements. They are used to predict generic consumer behaviors and attitudes. Sourced from the Data Axle Consumer Database

Data Axle's consumer transaction dataset provides powerful insight into household buying behaviors. With ever-evolving consumer preferences and market dynamics, the ability to decode consumer behavior is an essential part of effective business strategies. Transaction data is a powerful ally, equipping marketers, analysts, and sales teams with invaluable insights into consumer purchasing behaviors and preference.

The Nite Lite catalog features a wide variety of merchandise for hunters and avid outdoor enthusiasts. Products include apparel, batteries and chargers, books and videos, dog training equipment, footwear, traps, hats, headlamps/headlights, knives, and much more. These consumers are likely to purchase from a wide range of categories, including collectibles, coins, food/gifts, fundraising, insurance, wine and more.