Over 3200 consumer, business and donor lists to power your direct mail, email and omnichannel media planning
Reach book buyers—those who purchase cookbooks, books on health, history, home decorating, DIY (do-it-yourself), gardening, entertainment, sports, and any imaginable topic.
With these book buyer lists, you can target specific reader interests and know you are reaching consumers who are intelligent information-seekers, likely to purchase items, products, and books or publications in their areas of interest.
| List Name | Universe | Updated | Usage |
|---|---|---|---|
|
Altar + Home (formerly The Printery House)
Altar + Home (formerly The Printery House) buyers have purchased Catholic and Christian themed greeting cards and gifts, including stationery, jewelry, figurines, collectibles, home decor, icons and custom imprinted items. |
34,605 | 02/02/2026 | |
|
Data Axle Consumer Transaction Database
Data Axle's consumer transaction dataset provides powerful insight into household buying behaviors. With ever-evolving consumer preferences and market dynamics, the ability to decode consumer behavior is an essential part of effective business strategies. Transaction data is a powerful ally, equipping marketers, analysts, and sales teams with invaluable insights into consumer purchasing behaviors and preference. |
21,700,000 | 05/18/2026 | |
|
Dow Theory Forecasts Investment Product Buyers
The Dow Theory Forecasts Investment Product Buyers list is comprised of individual investors who have purchased one or more investment books, reference guides, directories, financial record keeping aids, special reports or other investor tools from Horizon Publishing Company. |
157,048 | 05/11/2026 | |
|
Dow Theory Forecasts Masterfile
The Dow Theory Forecasts Masterfile contains Horizon Publishing Company's newsletter subscribers and investment product buyers. The Dow Theory family of newsletters includes Dow Theory Forecasts, DRIP Investor and Upside. Product buyers have purchased one or more investment books, reference guides, directories, financial record keeping aids, special reports or other investment tools from Horizon Publishing Company. |
762,721 | 05/11/2026 | |
|
Family Handyman Book Buyers
Trusted Media Brands (formerly Reader's Digest) is now offering the acclaimed Family Handyman book buyers. Mailers have an opportunity to select from The Family Handyman home improvement, home repair, or other project oriented books which help make their projects easy to understand and easy to complete. |
20,453 | 04/23/2026 | |
|
Frank Cawood & Associates Consumer Information Book Buyers
FRANK CAWOOD & ASSOCIATES has been a champion of consumer information for over 50 years. They strive to provide information and products that improve lives. Their consumer books are filled with money-saving, time-saving ideas. |
59,930 | 05/06/2026 | |
|
Frank Cawood & Associates Enhanced Masterfile
The FRANK CAWOOD & ASSOCIATES ENHANCED MASTERFILE is a combined, de-duped masterfile of their book and product buyers enhanced with consumer demographic data, which includes age, income, purchase and lifestyle behavior. |
148,990 | 05/06/2026 | |
|
Frank Cawood & Associates Health Book Buyers
FRANK CAWOOD & ASSOCIATES has been a champion of consumer information for over 50 years. They strive to provide information and products that improve lives. Their health books supply accurate medical information written in clear, simple language. |
109,941 | 05/06/2026 | |
|
Frank Cawood & Associates Masterfile
FRANK CAWOOD & ASSOCIATES has been a champion of consumer information for over 50 years. They strive to provide information and products that improve lives. Their health books supply accurate medical information written in clear, simple language; their consumer books are filled with money-saving, time-saving ideas; and their craft books contain easy instructions for creating beautiful handicrafts. |
146,551 | 05/06/2026 | |
|
Guideposts Book/Product Buyers
Guideposts is a nonprofit organization dedicated to providing hope, encouragement and inspiration to people from all walks of life through its broad reach of magazines, books, products and outreach programs. |
496,184 | 05/07/2026 | |
|
Guideposts Corporate Apogee Enhanced Masterfile
Exclusively for Apogee members...the Guideposts Corporate Masterfile is now optimized for fundraising appeals. Pinpoint the Guideposts donors who are ready for your appeal via category/affinity selects, philanthropic RFM variables, etc. Apogee, Data Axle's nonprofit co-operative database, serves all nonprofit sectors and contains data from over 30 million philanthropic households and over 1 billion donations. |
672,079 | 05/07/2026 | |
|
Guideposts Corporate Change of Address
Guideposts is a nonprofit organization dedicated to providing hope, encouragement and inspiration to people from all walks of life through its broad reach of magazines, books, products and outreach programs. This file is comprised of those who have had a recent change of address. |
138,144 | 05/07/2026 | |
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Guideposts Corporate Continuity Buyers
Guideposts is a nonprofit organization dedicated to providing hope, encouragement and inspiration to people from all walks of life through its broad reach of magazines, books, products and outreach programs. |
152,221 | 05/07/2026 | |
|
Guideposts Corporate Enhanced Database
Reach responsive subscribers/buyers/donors from a variety of Guideposts offers, further enhanced with demographic and psychographic overlays. This database provides the most responsive inspirational buyers and subscribers on the market. The Guideposts Enhanced Corporate Database includes the following properties: Guideposts Magazine, Large Print, Angels on Earth Magazine, All God's Creatures, Mysterious Ways Magazine, Mornings With Jesus, Guideposts Book and Product Buyers, Guideposts Foundation Donors, and 60 Days of Prayer. |
614,794 | 05/07/2026 | |
|
Guideposts Corporate Large Print Buyers/Subscribers
Guideposts is a nonprofit organization dedicated to providing hope, encouragement and inspiration to people from all walks of life through its broad reach of magazines, books, products and outreach programs. |
132,751 | 05/07/2026 | |
|
Guideposts Corporate Masterfile
Guideposts is a nonprofit organization dedicated to providing hope, encouragement and inspiration to people from all walks of life through its broad reach of magazines, books, products, and outreach programs. |
614,794 | 05/07/2026 | |
|
Guideposts Data Axle Behavioral Models
Guideposts is a nonprofit organization dedicated to providing hope, encouragement and inspiration to people from all walks of life through its broad reach of magazines, books, products, and outreach programs. Data Axle's Behavioral Models have been applied to the Guideposts Corporate Masterfile. |
614,794 | 05/07/2026 | |
|
Guideposts Modeling
Guideposts is a nonprofit organization dedicated to providing hope, encouragement and inspiration to people from all walks of life through its broad reach of magazines, books, products and outreach programs. |
614,794 | 05/07/2026 | |
|
Guideposts Wiland Direct Modeled File
Guideposts is a nonprofit organization dedicated to providing hope, encouragement and inspiration to people from all walks of life through its broad reach of magazines, books, products and outreach programs. If Wiland modeling is your pointed choice of precision, members can apply their models including Clear Advantage, List Affinity, Best Customer, Best Donor, Comprehensive Response, Comprehensive Correlation, Acquisition Response, Core Revenue Response and Long-Term Value. This opportunity is open to any consumer participant in the Wiland Direct Database. Names selected from a client's model will be net of the client's housefile, allowing for incremental names to be applied in the merge. |
614,794 | 05/07/2026 | |
|
Jerry Baker Book Buyers Masterfile
JERRY BAKER offers a multitude of books that influences and inspires consumers seeking home-spun solutions for their gardens, their home, and their health that promise to save time, money and effort for superior results. |
9,546 | 05/13/2026 | |
|
Taste of Home Cookbook Buyers
Trusted Media Brands (formerly Reader's Digest) including the TMB Food & Home Group, offers a variety of cookbooks which are branded under Betty Crocker, Country, Country Woman, Pillsbury, Simple & Delicious, and Taste of Home. These cookbooks cover a wide area of cooking interests, perfect for cooks just starting out to the more experienced chef. They offer recipes for the holidays, healthy cooking, comfort food, quick & easy, and other specialty topics. |
68,464 | 04/22/2026 | |
|
The Old Farmer's Almanac Product Buyers
America's oldest continuously published periodical, The Old Farmer's Almanac celebrates everything under the Sun - including the Moon! A calendar of the heavens and a time capsule of the year, the Almanac is chock-full of all-new fun facts and fascinating ideas. Always timely, topical, and distinctively "useful, with a pleasant degree of humor," the Almanac has been beloved for centuries by people from all walks of life. |
10,429 | 04/30/2026 | |
|
Trusted Media Brands - Book Buyers Masterfile
Trusted Media Brands (formerly Reader's Digest / Reiman publications), offers a host of best-selling cookbooks, gardening, country oriented, nostalgia, and other themed keepsake books throughout the year. Buyers have the opportunity to purchase Annual Recipes, Do-it-Yourself books, "Best of" books and more. All book buyers have been combined and deduped to present a single consolidated universe comprising all TMB book buyers. This file has also been enhanced with LiftEngine data to offer additional segmentation for better targeting. |
213,590 | 04/22/2026 | |
|
Trusted Media Brands - Canadian Masterfile
Trusted Media Brands (formerly Reader's Digest) offers mature consumers the opportunity to subscribe to one of their well known magazine titles, purchase books, or other exciting products designed to provide wholesome entertainment. Their Canadian magazine subscribers and buyers have been merged and deduped to create a Canadian masterfile of highly sought-after consumers. |
9,963 | 04/22/2026 | |
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