SEGMENTS
| 2,002,477 | TOTAL UNIVERSE / BASE RATE | $105.00/M |
| 202,320 | 1 Month Subscribers | + $20.00/M |
| 465,991 | 3 Month Subscribers | + $15.00/M |
| 794,074 | 6 Month Subscribers | + $10.00/M |
| 1,249,236 | 12 Month Subscribers | $105.00/M |
| Fundraisers Rate | $75.00/M | |
| Publishers Rate | $75.00/M | |
| Enhanced Merchandise Selection | + $16.00/M |
DEMOGRAPHICS/PROFILE
| Women | 80% |
| Men | 13% |
| Average Income | $67,000 |
| Average Unit of Sale | $56 |
DESCRIPTION
The file has been overlaid to identify subscribers to various types of publications. This will help to better target the Collections Etc. customer for out-of-category mailers.
The Collections Etc. catalog offers a large assortment of unique gifts, home essentials, garden accessories, seasonal themed merchandise, and as seen on TV products, featuring 1,500 items at $14.99 or less. Highly responsive consumers shop from a wide variety of value items that add style, charm, and uniqueness to their homes. Collections Etc.'s unique selection of value priced merchandise and customer focus have propelled the growth of loyal customers.
Usage indicates that Collections Etc. will work well for mailers in the following categories: gift, apparel, general merchandise, health & personal care, travel, consumer book offers, home decor, multiple fundraisers, solutions, gadgets and more, targeting this enthusiastic buying group.
Average Age: 68
Average Income: $67,000
Cancellation Information:
All cancelled orders are subject to a $150 fee plus selection charges, $15/M running charges and shipping charges. Full rental charges will apply to all cancellations after the original mail date and after the merge.
SOURCE
- Direct mail sold
NET NAME PRICING
| Policy: | Net Name 85% |
| Minimum: | 50,000 |
| Run Charge: | $ 10 /M |
| Terms: | 15% Commission to Recognized Brokers |
PROFILE
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LIST TYPE
Consumer
COUNTS THROUGH
06/30/2025
CARD UPDATED
07/08/2025
UPDATE CYCLE
MONTHLY
NEXT UPDATE
08/12/2025
INCOME
$67,000
SELECTIONS
| $100+ Buyers | 32.00/M |
| $25+ Buyers | 17.00/M |
| $50+ Buyers | 22.00/M |
| 3 Month Hotline | 15.00/M |
| 6 Month Hotline | 10.00/M |
| Gender/Sex | 10.00/M |
| Hotline | 20.00/M |
| Product Category | 16.00/M |
| SCF | 10.00/M |
| Special Processing Fee | 20.00/M |
| State | 10.00/M |
| Subscribers | 10.00/M |
| Zip Code | 10.00/M |
KEY CODING
| Key Coding is available | |
| Charges: | 2 /M |
MATERIAL & PROCESSING
| Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
| NAMES: | |
| DOLLARS: | $ |
NET NAME POLICY
85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM
ID NUMBERS
| DMI NUMBER | 06587 |
| NEXTMARK NUMBER | 415996 |
| MIN NUMBER | 415996 |
CURRENCY
US Dollar
CONTACT
| 1st Backup Orders/Clearances | Tina Hess | Tina.hess@data-axle.com | (402) 836-4442 |
| 2nd Backup Orders/Clearances | Anjie Logan | anjie.logan@data-axle.com | (914) 925-2469 |
| Sales | Lynn Wallis | lynn.wallis@data-axle.com | (402) 836-5602 |
| Orders/Clearances | * Tiffany Ayres | tiffany.ayres@data-axle.com | (402) 836-6203 |
| SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com |
*=primary contact
