SEGMENTS

DEMOGRAPHICS/PROFILE

DESCRIPTION

The mission of the team at Reader's Digest is to enrich their readers' lives by delivering expertly culled content that is concise, timeless and accessible. From articles about Home, Family & Health, to Food, Humor and the Everyday Heroes among us, Reader's Digest creates content that is real, optimistic, inspiring and authentic. This large print, easy to read version of America’s favorite magazine opens up its content for all to enjoy, and is one of the few magazines on the market to serve the visually impaired and mature population--making Reader's Digest a read of true value and lasting importance.

Readership details:

Gender:              39% Male /61% Female

Median Age:       60+ years

Median HHI:       $73,000

Married:               63%

Retired:               53%

Own Home:        70%

Presence of Children  25%

***PIECES MUST NOT BE PRINTED UNTIL POSTAL APPROVAL IS RECEIVED FROM READER'S DIGEST. READER'S DIGEST CANNOT GUARANTEE INSERTION OF PIECES THAT ARE PRINTED BEFORE POSTAL APPROVAL IS RECEIVED. IN THE CASE THAT PIECES ARE PRINTED BEFORE POSTAL APPROVAL IS RECEIVED AND THE PIECES CANNOT BE INSERTED, FULL CHARGES WILL BE APPLY***

CANCELLATION INFORMATION

Orders cancelled within 120 days of mail date will incur full charges.

MAXIMUM SIZE 7" x 10"

SOURCE

• Direct mail sold

GENERAL COMMENTS

All shipments must be packed in convenient cartons - no bulk pack, no gaylords. Shipments improperly packed will be refused. Any redelivery charges will be at the mailer's expense. All cartons must be clearly marked with quantity per carton, total number of cartons per shipment, total quantity per shipment, key code, mailer name and program name. All material must be shipped prepaid. If inserts are not received on time, insertion dates will not be guaranteed. Data-Axle reserves the right to cancel any order upon 60 days written notice prior to the insertion date without penalty.

NET NAME PRICING