Paula Young Buyers
SEGMENTS
| 241,824 | TOTAL UNIVERSE / BASE RATE | $110.00/M |
| 16,419 | 1 Month Buyers | $131.00/M |
| 49,301 | 3 Month Buyers | $126.00/M |
| 89,214 | 6 Month Buyers | $121.00/M |
| 147,966 | 12 Month Buyers | $115.00/M |
| 5,811 | Total Catalog Requestors | $65.00/M |
| Publisher Rate | $75.00/M | |
| Fundraising Offers | $75.00/M |
DEMOGRAPHICS/PROFILE
| Women | 97% |
| Men | 3% |
| Average Income | $60,002 |
| Average Unit of Sale | $78 |
DESCRIPTION
The Paula Young file offers fashion conscious women who have purchased quality wigs, hairpieces and fashion add-ons from the world's largest mail order Wig company.
Customers in Paula Young's over 50 market are concerned about their overall health and well being, prefer to dress conservatively yet affordably, and recognize value-priced home and gift items. Paula Young buyers are more likely to purchase from categories such as value-priced apparel, discount merchandise, senior living,
moderately priced beauty, vitamins, low ticket jewelry, and other promotional offers. These active buyers enjoy leisure time activities such as traveling, cooking, reading, crafts and gardening.
Demographic Profile:
Average Age 68
Average Household Income $60,002
Married 70%
Retired 47%
Homeowner 81%
Paula Young buyers have been identified to have a propensity to spend in the following categories:
- Apparel
- Books
- Children's Merchandise
- Discount Merchandise
- Gardening
- Health / Beauty
- Home Furnishings
*Dollar select is based on average purchase
SOURCE
- 70% Direct Mail 30% Internet
NET NAME PRICING
| Policy: | Net Name 85% |
| Minimum: | 50,000 |
| Run Charge: | $ 15 /M |
| Terms: | 20% Commission to Recognized Brokers |
LIST TYPE
Consumer
COUNTS THROUGH
05/31/2025
CARD UPDATED
07/11/2025
UPDATE CYCLE
MONTHLY
NEXT UPDATE
07/11/2025
INCOME
$60,002
SELECTIONS
| $100+ Buyer | 40.00/M |
| $25+ Buyers | 20.00/M |
| $50+ Buyer | 25.00/M |
| $75+ Buyers | 30.00/M |
| Adult Age | 15.00/M |
| Blow In | 10.00/M |
| Cancellation Run Charges | 15.00/M |
| Credit Card | 12.00/M |
| Homeowner | 12.00/M |
| Multi Buyers | 10.00/M |
| Non Reciprocal | 10.00/M |
| Product Category | 16.00/M |
| SCF | 8.00/M |
| Source | 10.00/M |
| State | 8.00/M |
| Zip | 8.00/M |
KEY CODING
| Key Coding is available | |
| Charges: | 2 /M |
MATERIAL & PROCESSING
| Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
| NAMES: | 5,000 |
| DOLLARS: | $ |
NET NAME POLICY
85% + $ 15/M RUNNING CHARGE ON 50,000 MINIMUM
ID NUMBERS
| DMI NUMBER | |
| NEXTMARK NUMBER | 401635 |
| MIN NUMBER | 15585 |
CURRENCY
US Dollar
CONTACT
| SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com | ||
| Orders/Clearances | * Nancy Arbuco | nancy.arbuco@data-axle.com | (914) 925-2478 |
| 2nd Backup Orders/Clearances | Akshay Pawar | akshay.pawar@data-axle.com | |
| 1st Backup Orders/Clearances | Tara Lambert | tara.lambert@data-axle.com | (402) 836-6271 |
| Sales | Lynn Wallis | lynn.wallis@data-axle.com | (402) 836-5602 |
*=primary contact