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Data Cards

Blair Subscriber Masterfile

SEGMENTS

864,288 TOTAL UNIVERSE / BASE RATE $95.00/M
730,390 12 MONTH OVERALL SUBSCRIBERS + $10.00/M
28,979 12 MONTH BOOKS / MERCHANDISE + $10.00/M
72,497 12 MONTH CHILDREN / FAMILIES + $10.00/M
284,609 12 MONTH COOKING + $10.00/M
81,439 12 MONTH CRAFT + $10.00/M
223,974 12 MONTH FASHION/STYLE + $10.00/M
55,706 12 MONTH HEALTH/BEAUTY/FITNESS + $10.00/M
226,816 12 MONTH HOBBY + $10.00/M
58,857 12 MONTH ENTERTAINMENT + $10.00/M
58,581 12 MONTH NEWS/BUSINESS + $10.00/M
206,033 12 MONTH SHELTER + $10.00/M
8,248 12 MONTH SPORTS + $10.00/M
41,669 12 MONTH TRAVEL + $10.00/M
FUNDRAISER RATE $70.00/M
PUBLISHER RATE $70.00/M
SEASONAL FOOD RATE $80.00/M

DEMOGRAPHICS/PROFILE

Women 84%
Men 16%
Average Income $45,000
Average Unit of Sale $60

DESCRIPTION

These buyers have purchased a wide variety of apparel and home products through direct mail. Choose from Age, Income, Presence of Child, Interest in Health, Cooking, Gardening; Donors, Dog/Cat Owners, Ethnicity, Religion, Spanish Speaking and much more!  Age: 55+ HHI: $45K+ AOS: $60.00 

 

This file has been overlaid with Subscriber data, which provides you with actual subscription activity on millions of individuals, to some of the most respected and popular of today's publications. Marketers can now target this group high-response, high-spending consumers through their collective buying histories and key demographics.

 

SOURCE

  • Buyers

NET NAME PRICING

Policy: Net Name 0%
Run Charge: $ 10 /M
Terms: 15% Commission to Recognized Brokers

LIST TYPE

Consumer
 

COUNTS THROUGH

05/30/2025

CARD UPDATED

06/24/2025

UPDATE CYCLE

MONTHLY

NEXT UPDATE

07/14/2025

INCOME

$45,000

SELECTIONS

1 Month Hotline 25.00/M
3 Month Hotline 20.00/M
6 Month Hotline 15.00/M
Cash or Credit Card 12.00/M
Gender/Sex 9.00/M
Home Buyers 17.00/M
Large Size 17.00/M
Menswear Buyers 17.00/M
Multi Buyers/Single Buyers 10.00/M
Oversize Female Apparel Buyers 17.00/M
Oversize Male Apparel Buyers 17.00/M
Product 17.00/M
SCF 9.00/M
Source 10.00/M
State 9.00/M
Subscribers 10.00/M
Womenswear Buyers 17.00/M
Zip 9.00/M

MATERIAL & PROCESSING

Delivery Fee 75.00/F

MINIMUM ORDER REQUIREMENTS

NAMES: 10,000
DOLLARS: $

NET NAME POLICY

0% + $ 10/M RUNNING CHARGE

ID NUMBERS

DMI NUMBER
NEXTMARK NUMBER 397963
MIN NUMBER 397963

CURRENCY

US Dollar

CONTACT

Sales Lynn Wallis lynn.wallis@data-axle.com  (402) 836-5602
Orders/Clearances * Prashishkumar Ghatol prashishkumar.ghatol@data-axle.com
1st Backup Orders/Clearances Priyanka Golhar priyanka.golhar@data-axle.com
2nd Backup Orders/Clearances Mayuri Kudawale mayuri.kudawale@data-axle.com
SendOrdersTo MediaOrders@data-axle.com mediaorders@data-axle.com

*=primary contact

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