SEGMENTS

DEMOGRAPHICS/PROFILE

DESCRIPTION

Since 1981 Cheryl's has provided fresh baked cookies and hand-made desserts gift wrapped in exclusively designed packaging to discerning upscale gift and food buyers. The company specializes in gift towers, baskets and unique containers appropriate for every holiday including Christmas, Valentine's Day, Easter, Halloween, Mother's Day and Father's Day. Cheryl's also provides delicious gift ideas in many price ranges for consumer and business occasions including birthdays, thank you's, appreciation, congratulations, get well, holidays and other special events. Cheryl's has been enhanced with data including ethnic, religious, lifestyle interests, age, presence of children so the list is perfect for any offer.

Demographics/Profile:

Women 80%

Men 20%

Average Income $110,000

Average Age 47

Presence of Children 32%

Source:

Direct Mail 33%

Internet 67%

General Comments:
Dollar is maintained Average Purchase. Last Purchase is selectable.
Sample mailing piece is required for approval.

Terms:

Orders cancelled after mail date will incur full charges. Orders cancelled in process may be subject to running charges, shipping and handling fees and $150 flat cancellation fee. Mailer may deduct for non-codeable zip+4 records reciprocal.

List Owner considers are exchange and rental terms reciprocal.

15% Commission to Recognized Brokers.

SOURCE

• See below in Description

GENERAL COMMENTS

ALL PROMOTIONAL OFFERS SHOULD BE PRE-CLEARED WITH THE LIST OWNER. THE NAMES FURNISHED MAY NOT BE USED FOR OFF-PRICE, SALE PROMOTION, GIFT CERTIFICATE, SALE WRAP, DOT WACK, FREE OR SPECIAL OFFERS WITHOUT PRE-APPROVAL BY THE LIST OWNER.

NET NAME PRICING

PROFILE

Age   (11.00/M) 12 Month Age 18-29 51,877 Age 30-39 103,246 Age 40-49 123,875 Age 50-59 149,648 Age 60+ 212,213 Age of Children   (11.00/M) 12 Month Child Age 0-2 41,493 Child Age 3-5 63,446 Child Age 6-10 78,644 Child Age 11-15 60,369 Child Age 16-17 24,389 Ethnic/Ethnicity   (11.00/M) 12 Month African American 8,886 Hispanic 15,354 Jewish 13,717 Income Select   (12.00/M) 12 Month Income $50K+ 430,483 Income $70K+ 385,012 Income $100K+ 310,571 Interest   (11.00/M) 12 Month Apparel General 110,704 Apparel Womens 78,206 Apparel Womens Fashions 41,904 Auto Trucks 48,543 Automotive 35,261 Beauty Cosmetic 57,398 Birds 8,947 Catalogs 149,775 Charitable Donor 61,879 Collectibles 28,029 Cooking 77,633 Cooking Gourmet 77,399 Crafts General 58,404 Do It Yourselfer 17,753 Family 114,543 Finance Credit Card User 100,024 Gardening 71,811 Gift Giver 108,928 Health Dieting 19,575 Health Fitness Exercise 59,415 Health General 68,429 Hobbies 66,454 Home Decorating 92,472 Internet 201,115 Internet Access 201,151 Internet Buying 159,885 Publish Magazine Subscriber 109,316 Publish Publications 136,475 Sports General 65,835 Travel Cruises 13,309 TV Movies 20,421 Marital Status   (7.00/M) Marital Status 281,724 Gender   (12.00/M) 12 Month Female Buyers 531,637 12 Month Male Buyers 111,162 Home Owner   (7.00/M) Home Owner 337,365 Religion   (11.00/M) 12 Month Catholic 149,931 Jewish 15,506 Protestant 318,458 Contributors   (11.00/M) 12 Month Art/ Culture 193,773 Education 193,793 Environmental 57,707 Health 201,813 Humanitarian 17,652 Political 168,240 Private Foundations 167,843 Religious 13,268 Total Donors 382,211 Presence of Children    Presence of Children 32