SEGMENTS

DEMOGRAPHICS/PROFILE

DESCRIPTION

Data Axle's Behavioral Models have been applied to the Guideposts Corporate Masterfile. Behavioral Models were developed to provide ready-made "marketing answers" to marketers utilizing a full array of Data Axle data. Every possible variable was used to capture demographic, lifestyle and census data with specific categories selected based on consumer behavior and attitudes.

The Guideposts Corporate Masterfile consists of caring individuals who subscribe to Guideposts Magazine, Angels on Earth Magazine, Mysterious Ways Magazine, Mornings with Jesus, 60 Days of Prayer, or Large Print Editions; and/or they purchase Guideposts books and greeting cards or donate to Guideposts Foundation.

Target these caring men and women with over 100 pre-built model variables.

Demographics:
Average Age is 67
Average Household Income is $54,000

27.5% Have Children
47.3% Are Grandparents

SOURCE

• Direct response
• Magazines, Book/Product Buyers and Donors

NET NAME PRICING

PROFILE

Behavioral Models   (20.00/M) Adventure Seekers Model 22,993 Annuities Model 220,361 ATV Model 68,546 Avid Cell Phone User Model 57,321 Avid Gamers Model 173,616 Avid Theme Park Visitor Model 85,671 Baby Product Model 13,008 Cat Product Model 587,949 College Basketball Model 69,256 College Football Model 129,574 Conservative Model 141,751 Cook For Fun Model 130,667 Cook From Scratch Model 186,770 Country Club Member Model 39,064 Credit Card Rewards Model 44,745 Cruise Model 113,513 Diet Product Model 45,636 Dog Product Model 351,962 Donors PBS NPR Model 88,819 Foreign Travel Vacation Model 92,882 Frequent Business Traveler Model 82,580 Frequent Flyer Model 43,755 Fresh Water Fishing Model 126,334 Frozen Dinner Model 115,938 Garden Maintenance Model 148,628 Golf Model 87,885 Green Model 154,914 Heavy Book Buyer Model 28,677 Heavy Family Restaurant Visitor Model 181,820 Heavy Investment Trader Model 222,712 Heavy Payperview Movie Model 17,137 Heavy Payperview Sports Model 3,998 Heavy Vitamin Model 112,699 High End Electronic Model 101,509 High End Sporting Equipment Model 167,688 High Risk Investor Model 3,428 High Value Security Investor Model 117,231 High Value Stock Investor Model 4,041 Higher Education Model 20,575 Home Improvement Model 21,981 Hunting Model 84,858 Impulse Buyer Model 201,270 International Long Distance Model 152,239 Leaning Convervative Model 125,108 Leaning Liberal Model 42,022 Liberal Model 111,233 Life Insurance Model 131,795 Live Theater Model 83,907 Low End Sporting Equipment Model 71,926 Low Risk Investor Model 163,362 Luxury Car Buyer Model 73,380 Luxury Hotel Model 163,171 Music Concert Classical Model 98,656 Music Concert Country Model 124,481 Music Concert Rock Model 88,107 Nascar Model 172,357 Onsite Tax Preparation Model 89,087 Opinion Leader Model 23,485 Organic Food Model 214,022 Outdoor Activities Model 114,078 Physical Fitness Club Model 5,571 Power Boating Model 8,975 Pro Tax Preparation Model 13,578 Professional Baseball Model 119,070 Professional Basketball Model 194,380 Professional Football Model 53,188 Professional Wrestling Model 139,187 Religious Donor Model 109,312 Rental Car Model 38,097 Safety Security Conscious Model 81,251 Salt Water Fishing Model 159,385 Shopaholics Model 34,254 Soccer Model 24,759 Tennis Model 125,024 Timeshare Owner Model 22,915 Wine Lover Model 187,415