SEGMENTS

DEMOGRAPHICS/PROFILE

DESCRIPTION

Guideposts is a nonprofit organization dedicated to providing hope, encouragement and inspiration to people from all walks of life through its broad reach of magazines, books, products and outreach programs. The Guideposts Corporate Masterfile consists of caring individuals who subscribe to Guideposts Magazine, Angels on Earth Magazine, Mysterious Ways Magazine, Mornings with Jesus, All God's Creatures, 60 Days of Prayer, Strength & Grace, or Large Print Editions; and/or they purchase Guideposts books and greeting cards or donate to Guideposts Foundation.

If Wiland modeling is your pointed choice of precision, members can apply their models including Clear Advantage, List Affinity, Best Customer, Best Donor, Comprehensive Response, Comprehensive Correlation, Acquisition Response, Core Revenue Response and Long-Term Value. Another way Guideposts is helping you succeed during imposing times. This opportunity is open to any consumer participant in the Wiland Direct Database--a great opportunity for publishers and catalogers. Names selected from a client's model will be net of the client's housefile, allowing for incremental names to be applied in the merge.

Selections can be made across the deduped universe of the Guideposts Corporate Masterfile or from the 3 main divisions: Magazines, Books & Products or Foundation Donors.

***Model fee is $37/M or $600/L if quantity is less than 16,667 names.***

General Comments: **Any promotions or special requests must be pre-cleared by the list owner. Mailing of any promotion or special request without list owner permission will result in a penalty.

Demographics:
Average Age is 67
Average Household Income is $54,000

27.5% Have Children
47.3% Are Grandparents

SOURCE

• Magazines, Book/Product Buyers and Donors
• Direct response

NET NAME PRICING