SEGMENTS

DEMOGRAPHICS/PROFILE

DESCRIPTION

Hale Groves and Pittman & Davis are offering a combined masterfile of buyers and gift givers of fresh fruit and gourmet foods. The family of brands specializes in the delivery of orchard fresh fruit including grapefruit, navel oranges, and comice pears; as well as cheeses; candies; and assorted gourmet foods including natural smoked meats, nuts, baked goods, pastries, dried fruits and jam.

View the Pittman & Davis website at www.pittmandavis.com

View the Hale Groves website at www.halegroves.com

Demographics/Profile

Female                     65%

Male                        30%

Average Age             60+

Average Income        $75,000

Dollar is maintained Total Purchase. Average Purchase and Last Purchase are available.

SOURCE

• Direct mail sold
• Buyers

NET NAME PRICING

PROFILE

Gender/Sex   (9.00/M) 12 mo Female Buyers 245,817 12 mo Male Buyers 97,308 Gift Givers   (10.00/M) 6 mo Gift Givers 141,515 12 mo Gift Givers 209,741 Internet Only Buyers   (10.00/M) Internet Only Buyers 213,703 Adult Age   (10.00/M) 12 Month Age 50+ 305,486 Age 60+ 270,029 Age 75+ 142,142 Income   (10.00/M) 12 Month $50,000+ 267,746 $75,000+ 214,067 $100,000+ 172,029 Total Dollar Purchase    6 Month 12 Month $100+ 152,977 241,905 $50+ 197,334 204,782 Average Dollar Purchase   (10.00/M) 6 Month 12 Month $100+ AP 51,409 231,681 $50+ AP 147,168 241,905 Last Dollar Purchase   (10.00/M) 6 Month 12 Month $100+ LP 100,586 151,144 $50+ LP 171,352 259,312 Lifestyle   (17.00/M) american_history 10,141 apparel_accessories 21,503 apparel_mens 26,883 apparel_womens 64,623 apparel_womens_fashions 20,045 automotive 29,162 bargain_seekers 24,167 baseball 17,304 basketball 14,653 beauty_cosmetic 34,016 bible 11,845 birds 10,999 boating_sailing 11,999 business_items 110,112 camping_hiking 12,171 catalogs 117,350 charitable_donor 64,417 children_family 55,823 collectibles 29,344 computers 20,631 cooking 51,169 crafts 33,638 credit_card_user 69,713 culture_arts 10,929 current_events 19,825 dieting 10,702 do_it_yourselfer 14,465 electionics 19,547 fitness_exercise 40,977 football 22,397 gardening 57,451 general_apparel 84,420 general_health 61,372 general_sports 47,658 gift_giver 72,118 golf 21,572 gourmet 60,919 history 10,670 hobbies 49,419 home_decorating 63,647 home_office_products 19,783 internet 117,351 internet_access 114,190 internet_buying 86,240 knitting 10,479 magazine_subscriber 73,073 money_making 14,093 movies 19,225 music 27,212 outdoors 25,549 personal_finance 11,239 pets 30,483 photography 7,583 publications 97,294 publish_books 49,453 publish_fiction 38,484 seniors 16,393 sweepstakes 18,906 travel 47,549 travel_rv 18,645 travel_us 24,290 trucks 31,067 wildlife 18,320 Donors   (17.00/M) 12 Month Art Culture 89,467 Education 77,604 Environmental 47,010 Foundations 70,656 Health 118,113 Humanitarian 13,478 Political 98,022 Religious 11,989 Total Donors 202,374