SEGMENTS
| 654,850 | TOTAL UNIVERSE / BASE RATE | $105.00/M |
| 103,704 | 1 Month Subs/Buyers/Donors | + $17.00/M |
| 179,801 | 3 Month Subs/Buyers/Donors | + $13.00/M |
| 369,912 | 6 Month Subs/Buyers/Donors | + $9.00/M |
| 654,850 | Active Subs/Buyers/Donors | $105.00/M |
| Fundraising/Catalog Rate | $75.00/M | |
| Facebook Match & Target | + $25.00/M | |
| Facebook Digital Display | $55.00/M |
DEMOGRAPHICS/PROFILE
| Women | 78% |
| Men | 22% |
| Average Income | $52,675 |
| Average Unit of Sale | $23 |
DESCRIPTION
Reach responsive subscribers/buyers/donors from a variety of Guideposts offers, further enhanced with demographic and psychographic overlays. This database provides the most responsive inspirational buyers and subscribers on the market.
The Guideposts Enhanced Corporate Database includes the following properties: Guideposts Magazine, Large Print, Angels on Earth Magazine, All God's Creatures, Mysterious Ways Magazine, Mornings With Jesus, All Creatures, Guideposts Book and Product Buyers, Guideposts Foundation Donors, 60 Days of Prayer, and Strength & Grace.
Demographics:
Median Age - 67
Median Household Income - $52,675
Age, Income, POC, Ethnicity and almost every lifestyle interest imaginable!
Interest Categories:
Book Reading - Audio Books, Best Sellers, General, Magazines, Religious/ Inspirational, Science Fiction; Collectibles; Collectors; Community/Charity; Cooking/Food - Gourmet, Low Fat; Crafts; Dieting/Weight Loss; Do-It-Yourself; Donors; Environmental Issues; Fashion; Fishing; Foreign Travel; Gardening; Grandchildren; Golf; Home/Decorating; Home Improvement; Home Video Recording; House Plants; Mail Order Buyers; Outdoors/Hunting & Fishing; Own a Cat; Own a Dog; Personal Computers; Physical Fitness/Exercise; Self-Improvement; Sewing/Needlework/Knitting; Stamp/Coin Collecting; Stocks/ Bonds; Sweepstakes/Contests; Travel in US; Veterans; Video Games; Wine
SOURCE
- Direct mail sold
- Publications
- Masterfile enhanced
NET NAME PRICING
| Policy: | Net Name 85% |
| Minimum: | 50,000 |
| Run Charge: | $ 10 /M |
| Terms: | 20% Commission to Recognized Brokers |
PROFILE
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LIST TYPE
Consumer
COUNTS THROUGH
05/31/2025
CARD UPDATED
06/11/2025
UPDATE CYCLE
MONTHLY
NEXT UPDATE
07/12/2025
INCOME
$52,675
SELECTIONS
| 1 Month Recency | 17.00/M |
| 3 Month Recency | 13.00/M |
| 6 Month Recency | 9.00/M |
| Age | 10.00/M |
| Ethnic/Religion | 10.00/M |
| Facebook Digital Display | 55.00/M |
| Facebook Match & Target | 25.00/M |
| Gender/Sex | 8.00/M |
| Income | 10.00/M |
| Interest | 15.00/M |
| Multi Product | 10.00/M |
| Paid | 10.00/M |
| Presence of Children | 15.00/M |
| Renewals | 12.00/M |
| SCF | 10.00/M |
| Source | 10.00/M |
| State | 10.00/M |
| Zip | 10.00/M |
KEY CODING
| Key Coding is available | |
| Charges: | 2 /M |
MATERIAL & PROCESSING
| Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
| NAMES: | 5,000 |
| DOLLARS: | $ |
NET NAME POLICY
85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM
ID NUMBERS
| DMI NUMBER | |
| NEXTMARK NUMBER | 379590 |
| MIN NUMBER | 379590 |
CURRENCY
US Dollar
CONTACT
| Orders/Clearances | * Tina Hess | Tina.hess@data-axle.com | (402) 836-4442 |
| 1st Backup Orders/Clearances | Tiffany Ayres | tiffany.ayres@data-axle.com | (402) 836-6203 |
| Counts | Sanjyot Usgaonker | sanjyot.usgaonker@data-axle.com | |
| SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com | ||
| Sales | Laura Cox | laura.cox@data-axle.com | (402) 836-5689 |
*=primary contact
