SEGMENTS
| 156,213 | TOTAL UNIVERSE / BASE RATE | $105.00/M |
| 34,214 | 1 Month COA | + $17.00/M |
| 58,657 | 3 Month COA | + $13.00/M |
| 96,280 | 6 Month COA | + $9.00/M |
| 156,213 | 12 Month COA | $105.00/M |
| Facebook Match & Target | + $25.00/M | |
| Facebook Digital Display | $55.00/M |
DEMOGRAPHICS/PROFILE
| Women | 74% |
| Men | 15% |
| Average Income | $54,000 |
| Average Unit of Sale | $23 |
DESCRIPTION
Guideposts is a nonprofit organization dedicated to providing hope, encouragement and inspiration to people from all walks of life through its broad reach of magazines, books, products, and outreach programs.
This list is comprised of subscribers to Guideposts magazines, buyers of books and products, and donors to Guideposts Foundation who have had a recent change in residence. Target these financially secure readers/buyers/donors as they strive for quality living through self-improvement and are genuinely concerned with family issues and the welfare of others.
These recent movers are key spenders and are responsive to a variety of offers.
Demographics:
Average Age is 67
Average Household Income is $54,000
SOURCE
- Magazine, Book/Product Buyers, Donors
- Direct response
NET NAME PRICING
| Policy: | Net Name 85% |
| Minimum: | 50,000 |
| Run Charge: | $ 10 /M |
| Terms: | 20% Commission to Recognized Brokers |
LIST TYPE
Consumer
COUNTS THROUGH
07/31/2025
CARD UPDATED
08/11/2025
UPDATE CYCLE
MONTHLY
NEXT UPDATE
09/12/2025
INCOME
$54,000
SELECTIONS
| 1 Month Recency | 17.00/M |
| 3 Month Recency | 13.00/M |
| 6 Month Recency | 9.00/M |
| Age | 10.00/M |
| Facebook Digital Display | 55.00/M |
| Facebook Match and Target | 25.00/M |
| Gender/Sex | 8.00/M |
| Income | 10.00/M |
| Multi Product | 10.00/M |
| Paid | 10.00/M |
| Renewals | 12.00/M |
| SCF | 10.00/M |
| Source | 10.00/M |
| State | 10.00/M |
| Zip | 10.00/M |
KEY CODING
| Key Coding is available | |
| Charges: | 2 /M |
MATERIAL & PROCESSING
| Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
| NAMES: | 5,000 |
| DOLLARS: | $ |
NET NAME POLICY
85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM
ID NUMBERS
| DMI NUMBER | |
| NEXTMARK NUMBER | 378794 |
| MIN NUMBER | 91851 |
CURRENCY
US Dollar
CONTACT
| Orders/Clearances | * Tina Hess | Tina.hess@data-axle.com | (402) 836-4442 |
| 1st Backup Orders/Clearances | Tiffany Ayres | tiffany.ayres@data-axle.com | (402) 836-6203 |
| Counts | Sanjyot Usgaonker | sanjyot.usgaonker@data-axle.com | |
| SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com | ||
| Sales | Laura Cox | laura.cox@data-axle.com | (402) 836-5689 |
*=primary contact
