SEGMENTS
| 586,812 | TOTAL UNIVERSE / BASE RATE | $105.00/M |
| 42,275 | 1 Month Buyers | + $17.00/M |
| 63,345 | 3 Month Buyers | + $9.00/M |
| 110,179 | 6 Month Buyers | + $13.00/M |
| 300,553 | 12 Month Buyers | $105.00/M |
| 430,004 | Last 24 Month Buyers | $105.00/M |
| Fundraising/Catalog Rate | $75.00/M |
DEMOGRAPHICS/PROFILE
| Women | 77% |
| Men | 9% |
| Average Income | $52,243 |
| Average Unit of Sale | $18.5 |
DESCRIPTION
Guideposts is a nonprofit organization dedicated to providing hope, encouragement and inspiration to people from all walks of life through its broad reach of magazines, books, products and outreach programs.
These spiritually minded adults have a thirst for inspirational/faith-based books and products. They have purchased one or more of the following: annuals, continuity books, greeting cards, or one-shot books offered through Guideposts' promotions.
Guideposts' books and products span a wide range of categories including Angels/Miracles, Christmas, Fiction/Mystery, God/Jesus and Stationery. Many book topics and categories are selectable.
Demographics:
Average Age is 66
Average Household Income- $52,243
SOURCE
- Direct mail sold
- Book & Product Buyers
- Direct response
NET NAME PRICING
| Policy: | Net Name 85% |
| Minimum: | 50,000 |
| Run Charge: | $ 10 /M |
| Terms: | 20% Commission to Recognized Brokers |
PROFILE
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LIST TYPE
Consumer
COUNTS THROUGH
05/31/2025
CARD UPDATED
06/11/2025
UPDATE CYCLE
MONTHLY
NEXT UPDATE
07/12/2025
INCOME
$52,243
SELECTIONS
| 1 Month Recency | 17.00/M |
| 3 Month Recency | 13.00/M |
| 6 Month Recency | 9.00/M |
| Age | 10.00/M |
| Book Type | 10.00/M |
| Gender/Sex | 8.00/M |
| Income | 10.00/M |
| Multi Product | 10.00/M |
| Paid | 10.00/M |
| Renewals | 12.00/M |
| SCF | 10.00/M |
| Source | 10.00/M |
| State | 10.00/M |
| Zip | 10.00/M |
KEY CODING
| Key Coding is available | |
| Charges: | 2 /M |
MATERIAL & PROCESSING
| Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
| NAMES: | 5,000 |
| DOLLARS: | $ |
NET NAME POLICY
85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM
ID NUMBERS
| DMI NUMBER | |
| NEXTMARK NUMBER | 378793 |
| MIN NUMBER | 23981 |
CURRENCY
US Dollar
CONTACT
| Counts | Sanjyot Usgaonker | sanjyot.usgaonker@data-axle.com | |
| Sales | Laura Cox | laura.cox@data-axle.com | (402) 836-5689 |
| SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com | ||
| Orders/Clearances | * Tina Hess | Tina.hess@data-axle.com | (402) 836-4442 |
| 1st Backup Orders/Clearances | Tiffany Ayres | tiffany.ayres@data-axle.com | (402) 836-6203 |
*=primary contact
