SEGMENTS
| 583,270 | TOTAL UNIVERSE / BASE RATE | $105.00/M |
| 111,684 | 1 Month Age 50+ | + $27.00/M |
| 214,332 | 3 Month Age 50+ | + $23.00/M |
| 324,944 | 6 Month Age 50+ | + $19.00/M |
| 583,270 | Active Age 50+ | + $105.00/M |
| Fundraising/Catalog Rate | $75.00/M | |
| Facebook Match & Target | + $25.00/M | |
| Facebook Digital Display | $55.00/M |
DEMOGRAPHICS/PROFILE
| Women | 74% |
| Men | 11% |
| Average Income | $54,000 |
DESCRIPTION
Reach Guideposts subscribers, buyers and donors who have been identified as age 50 years or older. This list is comprised of subscribers to Guideposts Magazine, Large Print, Angels on Earth, Mysterious Ways, Mornings with Jesus, All God's Creatures, 60 Days of Prayer, Strength & Grace, and buyers of numerous books and greeting cards, and donors to Guideposts Foundation. From retirement to second careers, renewing their personal interests or enjoying their grandchildren, this mature market experiences many life changes. Interested in downsizing their homes, seeking out vacation homes, joining adult communities or traveling, these age 50+ subscribers and buyers are prime prospects for a variety of interests.
Guideposts is a nonprofit organization dedicated to providing hope, encouragement and inspiration to people from all walks of life through its broad reach of magazines, books, products and outreach programs.
SOURCE
- Direct response
- Masterfile enhanced
- Magazines, Book/Product Buyers, Donors
NET NAME PRICING
| Policy: | Net Name 85% |
| Minimum: | 50,000 |
| Run Charge: | $ 10 /M |
| Terms: | 20% Commission to Recognized Brokers |
PROFILE
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LIST TYPE
Consumer
COUNTS THROUGH
06/30/2025
CARD UPDATED
07/15/2025
UPDATE CYCLE
MONTHLY
NEXT UPDATE
08/12/2025
INCOME
$54,000
SELECTIONS
| 1 Month Recency | 17.00/M |
| 3 Month Recency | 13.00/M |
| 6 Month Recency | 9.00/M |
| Age | 10.00/M |
| Facebook Digital Display | 55.00/M |
| Facebook Match & Target | 25.00/M |
| Gender/Sex | 8.00/M |
| Income | 10.00/M |
| Multi Product | 10.00/M |
| Paid | 10.00/M |
| Renewals | 12.00/M |
| SCF | 10.00/M |
| Source | 10.00/M |
| State | 10.00/M |
| Zip | 10.00/M |
KEY CODING
| Key Coding is available | |
| Charges: | 2 /M |
MATERIAL & PROCESSING
| Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
| NAMES: | 5,000 |
| DOLLARS: | $ |
NET NAME POLICY
85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM
ID NUMBERS
| DMI NUMBER | |
| NEXTMARK NUMBER | 378791 |
| MIN NUMBER | 40168 |
CURRENCY
US Dollar
CONTACT
| Counts | Sanjyot Usgaonker | sanjyot.usgaonker@data-axle.com | |
| SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com | ||
| Sales | Laura Cox | laura.cox@data-axle.com | (402) 836-5689 |
| Orders/Clearances | * Tina Hess | Tina.hess@data-axle.com | (402) 836-4442 |
| 1st Backup Orders/Clearances | Tiffany Ayres | tiffany.ayres@data-axle.com | (402) 836-6203 |
*=primary contact
