SEGMENTS
| 831,237 | TOTAL UNIVERSE / BASE RATE | $105.00/M |
| 27,322 | 1 Month Subscribers | + $17.00/M |
| 52,736 | 3 Month Subscribers | + $13.00/M |
| 147,371 | 6 Month Subscribers | + $9.00/M |
| 316,571 | Active Subscribers | $105.00/M |
| 11,979 | 1 Month Expires | $70.00/M |
| Fundraising/Catalog Rate | $75.00/M | |
| Facebook Match & Target | + $25.00/M | |
| Facebook Digital Display | $55.00/M |
DEMOGRAPHICS/PROFILE
| Women | 71% |
| Men | 13% |
| Average Income | $58,547 |
| Average Unit of Sale | $16.97 |
DESCRIPTION
Guideposts is a nonprofit organization dedicated to providing hope, encouragement and inspiration to people from all walks of life through its broad reach of magazines, books, products and outreach programs.
Each month, Guideposts magazine - a family oriented, digest-sized publication - provides the perfect blend of hope and inspiration through first person features, as well as ongoing articles on health, travel, food and pets.
Subscribers to Guideposts magazine are caring, financially secure men and women. They strive for quality living through self-improvement and are genuinely concerned with family issues and the welfare of others. The subscribers are extremely responsive to a vast array of offers.
Demographics:
Average age is 66
Average Household Income- $58,547
27.5% Have Children
47.3% Are Grandparents
SOURCE
- Direct response
- Direct mail sold
- Agent sold
- Publications
NET NAME PRICING
| Policy: | Net Name 85% |
| Minimum: | 50,000 |
| Run Charge: | $ 10 /M |
| Terms: | 20% Commission to Recognized Brokers |
LIST TYPE
Consumer
COUNTS THROUGH
05/31/2025
CARD UPDATED
06/11/2025
UPDATE CYCLE
MONTHLY
NEXT UPDATE
07/12/2025
INCOME
$58,547
SELECTIONS
| 1 Month Recency | 17.00/M |
| 3 Month Recency | 13.00/M |
| 6 Month Recency | 9.00/M |
| Age | 10.00/M |
| Facebook Digital Display | 55.00/M |
| Facebook Match and Target | 25.00/M |
| Gender/Sex | 8.00/M |
| Income | 10.00/M |
| Multi Product | 10.00/M |
| Paid | 10.00/M |
| Renewals | 12.00/M |
| SCF | 10.00/M |
| Source | 10.00/M |
| State | 10.00/M |
| Zip | 10.00/M |
KEY CODING
| Key Coding is available | |
| Charges: | 2 /M |
MATERIAL & PROCESSING
| Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
| NAMES: | 5,000 |
| DOLLARS: | $ |
NET NAME POLICY
85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM
ID NUMBERS
| DMI NUMBER | |
| NEXTMARK NUMBER | 378788 |
| MIN NUMBER | 378788 |
CURRENCY
US Dollar
CONTACT
| Orders/Clearances | * Tina Hess | Tina.hess@data-axle.com | (402) 836-4442 |
| 1st Backup Orders/Clearances | Tiffany Ayres | tiffany.ayres@data-axle.com | (402) 836-6203 |
| Counts | Sanjyot Usgaonker | sanjyot.usgaonker@data-axle.com | |
| SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com | ||
| Sales | Laura Cox | laura.cox@data-axle.com | (402) 836-5689 |
*=primary contact
