SEGMENTS
| 247,273 | TOTAL UNIVERSE / BASE RATE | $110.00/M |
| 55,054 | 12 Month Active | $110.00/M |
| 28,489 | 6 Month Active | + $5.00/M |
| 11,193 | 3 Month Active | + $10.00/M |
| 10,304 | 6 Month Expires | $75.00/M |
| 1,105 | Canadian Actives | $300.00/F |
| Canadian Non-Profit Rate | $200.00/F | |
| Catalog Rate | $85.00/M | |
| Charitable Fundraiser Offer Rate | $75.00/M |
DEMOGRAPHICS/PROFILE
| Women | 26% |
| Men | 73% |
| Average Income | $75,000 |
| Average Unit of Sale | $50 |
DESCRIPTION
Biblical Archaeology Review, the flagship magazine of the Biblical Archaeology Society, is the world’s largest circulation biblical archaeology magazine. Its articles—by the world’s leading scholars and archaeologists—make the latest scholarship relating to archaeology and the Bible understandable and exciting to the interested layperson. Covering both Old and New Testaments BAR also reports the latest controversies in the world of scholarship (like the Dead Sea Scrolls), and BAR’s pictures are breathtaking.
BAR is nonsectarian, and its readers are mature, well-educated and financially secure. They are religious and secular. They are culturally aware and interested in educational, charitable, and lifestyle-enriching services and products. These direct-mail sold subscribers are excellent prospects for cultural, travel, financial, religious (especially Christian), and publishing offers.
Average Age: 56
Average HHI $75K
95% Paid
79% Homeowners
69% Married
69% College Graduates
49% Graduate School
41% Invest
SOURCE
- Direct mail sold
- Direct response
- Publications
GENERAL COMMENTS
All List Rentals / Exchanges Must Be Reciprocal With All Biblical Archaeology Review Offers
NET NAME PRICING
| Policy: | Net Name 85% |
| Minimum: | 50,000 |
| Run Charge: | $ 8 /M |
| Terms: | 20% Commission to Recognized Brokers |
LIST TYPE
Consumer
COUNTS THROUGH
05/31/2025
CARD UPDATED
07/10/2025
UPDATE CYCLE
QUARTERLY
NEXT UPDATE
09/30/2025
INCOME
$75,000
SELECTIONS
| 1 Month | 15.00/M |
| 3 Month | 10.00/M |
| 6 Month | 5.00/M |
| Address Type | 8.00/M |
| Gender | 8.00/M |
| Paid | 8.00/M |
| Scf/State/Zip | 8.00/M |
| Source | 8.00/M |
| Zip + 4 | 8.00/M |
MATERIAL & PROCESSING
| Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
| NAMES: | 5,000 |
| DOLLARS: | $ |
NET NAME POLICY
85% + $ 8/M RUNNING CHARGE ON 50,000 MINIMUM
ID NUMBERS
| DMI NUMBER | |
| NEXTMARK NUMBER | 377578 |
| MIN NUMBER | 377578 |
CURRENCY
US Dollar
CONTACT
| Orders/Clearances | * Viplawa Jagatap | viplawa.jagatap@data-axle.com | |
| 1st Backup Orders/Clearances | Priyanka Golhar | priyanka.golhar@data-axle.com | |
| 2nd Backup Orders/Clearances | Aakriti Lal | aakriti.lal@data-axle.com | |
| SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com | ||
| Sales | Lynn Wallis | lynn.wallis@data-axle.com | (402) 836-5602 |
*=primary contact
