SEGMENTS
| 85,232 | TOTAL UNIVERSE / BASE RATE | $85.00/M |
| 54,235 | 12 Month $5+ Donors | $95.00/M |
| 85,232 | 24 Month $5+ Donors | $90.00/M |
| Non Reciprocal Rental Rate | + $20.00/M |
DEMOGRAPHICS/PROFILE
| Women | 54% |
| Men | 45% |
| Average Income | $99,300 |
| Average Unit of Sale | $35 |
DESCRIPTION
Reach Smile Train donors who have also given to Public Broadcasting Services/National Public Radio.
These individuals have been identified through Data Axle's Behavioral Models. Every possible variable was used to capture demographic, lifestyle and census data with specific categories selected based on consumer behavior and attitudes.
Smile Train is dedicated to helping the millions of children in the developing world who suffer from cleft lip and palate through a sustainable model that provides training and funding to empower local doctors in 85+ developing countries to provide 100%-free cleft repair surgery in their communities.
Average Age: 56
Average Income: $99,300
54% Female
CANCELLATION INFO
All cancelled orders are subject to a $150 cancellation fee, plus $15/M running charges, selection charges, material and shipping charges. Full rental charges apply to all cancellations made on or after the mail date or merge.
SOURCE
- Direct Mail
NET NAME PRICING
| Policy: | Net Name 85% |
| Minimum: | 50,000 |
| Run Charge: | $ 10 /M |
| Terms: | 20% Commission to Recognized Brokers |
LIST TYPE
Consumer
COUNTS THROUGH
05/24/2025
CARD UPDATED
06/04/2025
UPDATE CYCLE
MONTHLY
NEXT UPDATE
07/15/2025
INCOME
$99,300
SELECTIONS
| cancellation fee | 150.00/M |
| Gender | 8.00/M |
| material | |
| Non Reciprocal Fee | 20.00/M |
| PBS/NPR Donors | 15.00/M |
| running charges | 15.00/M |
| SCF | 8.00/M |
| selection charges | |
| shipping charges | |
| State | 8.00/M |
| Zip | 8.00/M |
KEY CODING
| Key Coding is available | |
| Charges: | 3 /M |
MATERIAL & PROCESSING
| Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
| NAMES: | 7,500 |
| DOLLARS: | $ |
NET NAME POLICY
85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM
ID NUMBERS
| DMI NUMBER | |
| NEXTMARK NUMBER | 377561 |
| MIN NUMBER | 377561 |
CURRENCY
US Dollar
CONTACT
| Sales | Laura Cox | laura.cox@data-axle.com | (402) 836-5689 |
| 1st Backup Orders/Clearances | Tiffany Ayres | tiffany.ayres@data-axle.com | (402) 836-6203 |
| 2nd Backup Orders/Clearances | Priyanka Golhar | priyanka.golhar@data-axle.com | |
| SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com | ||
| Orders/Clearances | * Prashishkumar Ghatol | prashishkumar.ghatol@data-axle.com |
*=primary contact
