SEGMENTS
| 214,810 | TOTAL UNIVERSE / BASE RATE | $80.00/M |
| 93,751 | Dog Owners | $80.00/M |
| 72,352 | Cat Owners | $80.00/M |
| 214,810 | Pet Product Buyer | $80.00/M |
| Pet Select | + $16.00/M |
DEMOGRAPHICS/PROFILE
| Women | 51% |
| Men | 32% |
| Average Income | $ |
| Average Unit of Sale | $17 |
DESCRIPTION
These March of Dimes donors value all animals, but view their cats and dogs as family members. They are always looking to buy products that will keep their dogs and cats healthy and happy.
March of Dimes leads the fight for the health of all moms and babies by empowering the families with the knowledge and tools they need to have healthier pregnancies. From advocacy to education to research, March of Dimes focuses on fighting birth defects, premature birth and infant death. March of Dimes helps fund scientific research to improve the health of moms and babies, educates medical professionals to make sure moms and babies get the best possible care and supports moms through every stage of the pregnancy journey.
These highly responsive donors are 100% direct mail generated and have proven to be successful for a variety of offers.
SOURCE
- 100% Direct Mail
GENERAL COMMENTS
Reuse is allowed at $5 off base rate & subject to list owner approval.
NET NAME PRICING
| Policy: | Net Name 85% |
| Minimum: | 50,000 |
| Run Charge: | $ 10 /M |
| Terms: | 20% Commission to Recognized Brokers |
LIST TYPE
Consumer
COUNTS THROUGH
06/30/2025
CARD UPDATED
07/08/2025
UPDATE CYCLE
MONTHLY
NEXT UPDATE
08/09/2025
INCOME
$
SELECTIONS
| $10+ Donors | 12.00/M |
| $5+ Donors | 8.00/M |
| 1 Month Hotline | 25.00/M |
| 12 Month Hotline | 12.00/M |
| 3 Month Hotline | 20.00/M |
| 6 Month Hotline | 15.00/M |
| Gender/Sex | 8.00/M |
| Non Reciprocal Fee | 20.00/M |
| Pet Select | 16.00/M |
| SCF | 8.00/M |
| State | 8.00/M |
| Zip | 8.00/M |
| Zip Tape Set Up Fee | 50.00/F |
KEY CODING
| Key Coding is available | |
| Charges: | 2 /M |
MATERIAL & PROCESSING
| Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
| NAMES: | 10,000 |
| DOLLARS: | $ |
NET NAME POLICY
85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM
ID NUMBERS
| DMI NUMBER | |
| NEXTMARK NUMBER | 358434 |
| MIN NUMBER | 57522 |
CURRENCY
US Dollar
CONTACT
| 1st Backup Orders/Clearances | Tina Hess | Tina.hess@data-axle.com | (402) 836-4442 |
| 2nd Backup Orders/Clearances | Anjie Logan | anjie.logan@data-axle.com | (914) 925-2469 |
| Sales | Laura Cox | laura.cox@data-axle.com | (402) 836-5689 |
| Orders/Clearances | * Tiffany Ayres | tiffany.ayres@data-axle.com | (402) 836-6203 |
| SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com |
*=primary contact
