SEGMENTS

DEMOGRAPHICS/PROFILE

DESCRIPTION

Trusted Media Brands (formerly Reader's Digest) including the TMB Food & Home Group, offers a variety of cookbooks which are branded under Betty Crocker, Country, Country Woman, Pillsbury, Simple & Delicious, and Taste of Home. These cookbooks cover a wide area of cooking interests, perfect for cooks just starting out to the more experienced chef. They offer recipes for the holidays, healthy cooking, comfort food, quick & easy, and other specialty topics.

(Formerly the Reiman Cookbook Masterfile including former Reiman Food & Home titles)

Demographic Profile:
Average Age 63
Average Income $54,200

Product categories:
Healthy Cooking
Holiday

Book Segment Definitions:

Buyers / New Starts: Consumers who have received a book within the requested recency. They may not have made a payment.

Paid: Consumers who have made a payment within the requested recency.

Multi-Buyer: Consumers who have received a book within the recency and was shipped any product within the last 24 months. A payment has occurred within the last 24 months.

New Start Paid: Consumers who received a book within the requested recency and made a payment within the last 24 months.

This file has been enhanced with Lift Engine data to offer additional segmentation for better targeting.

SOURCE

• Direct mail sold

NET NAME PRICING