SEGMENTS
| 26,131 | TOTAL UNIVERSE / BASE RATE | $115.00/M |
| 26,131 | Active U.S. Buyers | $115.00/M |
| 3,905 | Jan'25-Mar'25 Buyers | + $14.00/M |
| 13,480 | Oct'24-Mar’25 Buyers | + $9.00/M |
| Fundraiser/Non-Profit | $80.00/M | |
| Catalog Rate | $80.00/M |
DEMOGRAPHICS/PROFILE
| Women | 23% |
| Men | 66% |
| Average Income | $59,700 |
| Average Unit of Sale | $22 |
DESCRIPTION
Trusted Media Brands (formerly Reader's Digest) is now offering the acclaimed Family Handyman book buyers. Mailers have an opportunity to select from The Family Handyman home improvement, home repair, or other project oriented books which help make their projects easy to understand and easy to complete.
Demographic Profile:
Average Age 61
Average Income $59,700
Book Segment Definitions:
Buyers / New Starts: Consumers who have received a book within the requested recency. They may not have made a payment.
Paid: Consumers who have made a payment within the requested recency
Multi-Buyer: Consumers who have received a book within the recency and was shipped any product within the last 24 months. A payment has occurred within the last 24 months.
New Start Paid: Consumers who received a book within the requested recency and made a payment within the last 24 months.
This file has been enhanced with Lift Engine data to offer additional segmentation for better targeting.
(Formerly Reiman Publications DIY Book Buyers.)
SOURCE
- Direct mail sold
NET NAME PRICING
| Policy: | Net Name 85% |
| Minimum: | 50,000 |
| Run Charge: | $ 10 /M |
| Terms: | 20% Commission to Recognized Brokers |
LIST TYPE
Consumer
COUNTS THROUGH
03/31/2025
CARD UPDATED
04/21/2025
UPDATE CYCLE
MONTHLY
NEXT UPDATE
07/18/2025
INCOME
$59,700
SELECTIONS
| 1 Month Hotline | 17.00/M |
| 3 Month Hotline | 14.00/M |
| 3rd Party Blow In | 10.00/M |
| 6 Month Hotline | 9.00/M |
| Age | 16.00/M |
| Cancellation Run Charges | 15.00/M |
| Childs Age | 16.00/M |
| Gender/Sex | 9.00/M |
| Income Select | 16.00/M |
| Lifestyle | 16.00/M |
| Multi-Buyers | 12.00/M |
| New Starts | 12.00/M |
| Non Reciprocal | 10.00/M |
| Paid | 12.00/M |
| Religion | 16.00/M |
| SCF | 9.00/M |
| State | 9.00/M |
| Zip | 9.00/M |
KEY CODING
| Key Coding is available | |
| Charges: | 3 /M |
MATERIAL & PROCESSING
| Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
| NAMES: | 7,500 |
| DOLLARS: | $ |
NET NAME POLICY
85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM
ID NUMBERS
| DMI NUMBER | |
| NEXTMARK NUMBER | 355072 |
| MIN NUMBER | 355072 |
CURRENCY
US Dollar
CONTACT
| SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com | ||
| 2nd Backup Orders/Clearances | Akshay Pawar | akshay.pawar@data-axle.com | |
| 1st Backup Orders/Clearances | Nancy Arbuco | nancy.arbuco@data-axle.com | (914) 925-2478 |
| Orders/Clearances | * Mary Louie | mary.louie@data-axle.com | (914) 925-2457 |
| Sales | Lynn Wallis | lynn.wallis@data-axle.com | (402) 836-5602 |
*=primary contact
