SEGMENTS
| 382,438 | TOTAL UNIVERSE / BASE RATE | $105.00/M |
| 68,641 | 3 Month Subscribers/Gift Givers | + $15.00/M |
| 151,648 | 6 Month Subscribers/Gift Givers | + $10.00/M |
| 296,369 | 12 Month Subscribers/Gift Givers | $105.00/M |
| 12 Month Expires | $70.00/M | |
| Fundraiser/Non-profit rate | $75.00/M | |
| Catalog Rate | $80.00/M |
DEMOGRAPHICS/PROFILE
| Women | 61% |
| Men | 25% |
| Average Income | $100,000 |
DESCRIPTION
"Ranger Rick Jr." is published by the National Wildlife Federation for children ages 4-7. The average age of children receiving this magazine is 5 years old. Every issue contains pictures, stories, games and puzzles designed to stimulate and educate children about the world that surrounds them. This special magazine combines pictures with simple text to help them improve their reading skills.
***NOTE - Ranger Rick Zootles names have been folded into the Ranger Rick Jr. file. Names are not selectable separately.
The states of Utah and Michigan are suppressed from every order.
Demographics/Profile:
College Educated 92%
Married 96%
Boys 45%
Girls 31%
Source:
Direct Mail Sold 73%
Space Ad 27%
Ranger Rick Jr. SUBSCRIBER names are provided TITLE SLUGGED only, “To the ____ Family”.
Ranger Rick Jr. GIFT GIVER names are provided both TITLE SLUGGED and FIRST NAME/LAST NAME
SOURCE
- See below in Description
NET NAME PRICING
| Policy: | Net Name 85% |
| Minimum: | 50,000 |
| Run Charge: | $ 10 /M |
| Terms: | 20% Commission to Recognized Brokers |
PROFILE
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LIST TYPE
Consumer
COUNTS THROUGH
05/31/2025
CARD UPDATED
06/24/2025
UPDATE CYCLE
MONTHLY
NEXT UPDATE
07/15/2025
INCOME
$100,000
SELECTIONS
| 1 Month Hotline | 20.00/M |
| 3 Month Hotline | 15.00/M |
| 6 Month Hotline | 10.00/M |
| Additional Counts | |
| Adult Age | 12.00/M |
| Child Age | 12.00/M |
| Demographic | 12.00/M |
| Ethnic/Religion | 17.00/M |
| Gender/Sex | 10.00/M |
| Homeowner | 12.00/M |
| Lifestyle | 17.00/M |
| Membership Flag | 7.00/M |
| Non Reciprocal Fee | 15.00/M |
| Paid | 10.00/M |
| Running Charge | 10.00/M |
| Source | 10.00/M |
| State, SCF, Zip | 10.00/M |
KEY CODING
| Key Coding is available | |
| Charges: | 2 /M |
MATERIAL & PROCESSING
| Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
| NAMES: | 7,500 |
| DOLLARS: | $350 |
NET NAME POLICY
85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM
ID NUMBERS
| DMI NUMBER | 74408 |
| NEXTMARK NUMBER | 354767 |
| MIN NUMBER | 354767 |
CURRENCY
US Dollar
CONTACT
| Orders/Clearances | * Tina Hess | Tina.hess@data-axle.com | (402) 836-4442 |
| Sales | Laura Cox | laura.cox@data-axle.com | (402) 836-5689 |
| SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com | ||
| 1st Backup Orders/Clearances | Tiffany Ayres | tiffany.ayres@data-axle.com | (402) 836-6203 |
*=primary contact
