SEGMENTS
| 100,629 | TOTAL UNIVERSE / BASE RATE | $85.00/M |
| 60,721 | 12 Month $10+ Donors | $100.00/M |
| 97,117 | 24 Month $5+ Donors | $90.00/M |
| 96,218 | 24 Month $10+ Donors | $95.00/M |
| Non-Reciprocal Rental Rate | + $20.00/M |
DEMOGRAPHICS/PROFILE
| Women | 54% |
| Men | 45% |
| Average Income | $99,300 |
| Average Unit of Sale | $35 |
DESCRIPTION
Enhanced demographic, psychographic, ethnic, language & religious selects are now available on the Smile Train donor file.
Smile Train is dedicated to helping the millions of children in the developing world who suffer from cleft lip and palate through a sustainable model that provides training and funding to empower local doctors in 85+ developing countries to provide 100%-free cleft repair surgery in their communities.
Average Age: 56
Average Income: $99,300
54% Female
Ask us about our Behavorial Models:
Data Axle's Behavioral Models have been applied to the Smile Train file, providing ready-made "marketing answers" to marketers, based on a full array of available Data Axle data. Every possible variable was used to capture demographic, lifestyle and census data with specific categories selected based on consumer behavior and attitudes
CANCELLATION INFO
All cancelled orders are subject to a $150 cancellation fee, plus $15/M running charges, selection charges, material and shipping charges. Full rental charges apply to all cancellations made on or after the mail date or merge.
SOURCE
- Direct Mail
NET NAME PRICING
| Policy: | Net Name 85% |
| Minimum: | 50,000 |
| Run Charge: | $ 10 /M |
| Terms: | 20% Commission to Recognized Brokers |
LIST TYPE
Consumer
COUNTS THROUGH
05/24/2025
CARD UPDATED
06/04/2025
UPDATE CYCLE
MONTHLY
NEXT UPDATE
07/15/2025
INCOME
$99,300
SELECTIONS
| Age | 12.00/M |
| Behavioral Model | 15.00/M |
| Ethnic | 15.00/M |
| Gender | 8.00/M |
| Income | 12.00/M |
| Interest | 12.00/M |
| Language | 15.00/M |
| Non Reciprocal Fee | 20.00/M |
| Religious | 15.00/M |
| SCF | 8.00/M |
| State | 8.00/M |
| Zip | 8.00/M |
KEY CODING
| Key Coding is available | |
| Charges: | 3 /M |
MATERIAL & PROCESSING
| Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
| NAMES: | 7,500 |
| DOLLARS: | $ |
NET NAME POLICY
85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM
ID NUMBERS
| DMI NUMBER | |
| NEXTMARK NUMBER | 352163 |
| MIN NUMBER | 352163 |
CURRENCY
US Dollar
CONTACT
| Sales | Laura Cox | laura.cox@data-axle.com | (402) 836-5689 |
| 1st Backup Orders/Clearances | Tiffany Ayres | tiffany.ayres@data-axle.com | (402) 836-6203 |
| 2nd Backup Orders/Clearances | Priyanka Golhar | priyanka.golhar@data-axle.com | |
| Orders/Clearances | * Prashishkumar Ghatol | prashishkumar.ghatol@data-axle.com | |
| SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com |
*=primary contact
