SEGMENTS
25,260 | TOTAL UNIVERSE / BASE RATE | $80.00/M |
25,260 | 24 Month Donors | $80.00/M |
15,174 | 12 Month Donors | $85.00/M |
6,604 | 6 Month Donors | $90.00/M |
Political Fundraiser Rate | $100.00/M | |
Non-Reciprocal Fee | + $20.00/M | |
Catalog / Consumer Mailer Rate (all inclusive) | $75.00/M | |
Publisher Rate (all inclusive) | $75.00/M |
DEMOGRAPHICS/PROFILE
Women | 80% |
Men | 13% |
Average Income | $ |
Average Unit of Sale | $37 |
DESCRIPTION
The National Organization for Women is the largest grassroots organization of feminist activists in the United States. NOW has hundreds of thousands of contributing supporters and members in chapters in all 50 states and the District of Columbia. Since its founding in 1966, NOW’s purpose is to take action through intersectional grassroots activism to promote feminist ideals, lead societal change, eliminate discrimination, and achieve and protect the equal rights of all women and girls in all aspects of social, political, and economic life.
NOW works specifically to eliminate discrimination and harassment in the workplace, schools, the justice system, and all sectors of society; to secure abortion, birth control and reproductive rights for all women; to end all forms of violence against women; to eradicate racism, sexism and homophobia; and to promote equality and justice in our society.
This donor file works well for political mailers, humanitarian, relief and rescue efforts, educational offers, environmental offers, lesbian and gay mailers, women’s publications and catalogs, food banks, public TV and radio memberships, cultural and social issues, and women’s offers of all types.
In order to waive the non-reciprocal fee a mailer must have 5,000 names available to reciprocate.
SOURCE
- Direct mail sold
NET NAME PRICING
Terms: | 20% Commission to Recognized Brokers |
LIST TYPE
Consumer
COUNTS THROUGH
07/28/2025
CARD UPDATED
07/30/2025
UPDATE CYCLE
QUARTERLY
NEXT UPDATE
11/15/2025
INCOME
$
SELECTIONS
Gender | 8.00/M |
SCF | 8.00/M |
State | 8.00/M |
Zip | 8.00/M |
Zip Set Up | 25.00/F |
KEY CODING
Key Coding is available | |
Charges: | 8 /M |
MATERIAL & PROCESSING
Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
NAMES: | 5,000 |
DOLLARS: | $500 |
ID NUMBERS
DMI NUMBER | |
NEXTMARK NUMBER | 327583 |
MIN NUMBER | 10527 |
CURRENCY
US Dollar
CONTACT
Sales | Britt Perry | britt.perry@data-axle.com | (402) 836-5100 |
Orders/Clearances | * Carmen Aponte | carmen.aponte@data-axle.com | (914) 925-2400 |
SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com | ||
2nd Backup Orders/Clearances | Mayuri Kudawale | mayuri.kudawale@data-axle.com | |
1st Backup Orders/Clearances | Tina Hess | Tina.hess@data-axle.com | (402) 836-4442 |
*=primary contact
