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National Organization for Women

SEGMENTS

25,260 TOTAL UNIVERSE / BASE RATE $80.00/M
25,260 24 Month Donors $80.00/M
15,174 12 Month Donors $85.00/M
6,604 6 Month Donors $90.00/M
Political Fundraiser Rate $100.00/M
Non-Reciprocal Fee + $20.00/M
Catalog / Consumer Mailer Rate (all inclusive) $75.00/M
Publisher Rate (all inclusive) $75.00/M

DEMOGRAPHICS/PROFILE

Women 80%
Men 13%
Average Income $
Average Unit of Sale $37

DESCRIPTION

 

The National Organization for Women is the largest grassroots organization of feminist activists in the United States. NOW has hundreds of thousands of contributing supporters and members in chapters in all 50 states and the District of Columbia. Since its founding in 1966, NOW’s purpose is to take action through intersectional grassroots activism to promote feminist ideals, lead societal change, eliminate discrimination, and achieve and protect the equal rights of all women and girls in all aspects of social, political, and economic life. 

 

NOW works specifically to eliminate discrimination and harassment in the workplace, schools, the justice system, and all sectors of society; to secure abortion, birth control and reproductive rights for all women; to end all forms of violence against women; to eradicate racism, sexism and homophobia; and to promote equality and justice in our society.

 

This donor file works well for political mailers, humanitarian, relief and rescue efforts, educational offers, environmental offers, lesbian and gay mailers, women’s publications and catalogs, food banks, public TV and radio memberships, cultural and social issues, and women’s offers of all types.

 

In order to waive the non-reciprocal fee a mailer must have 5,000 names available to reciprocate. 

 

SOURCE

  • Direct mail sold

NET NAME PRICING

Terms: 20% Commission to Recognized Brokers

LIST TYPE

Consumer
 

COUNTS THROUGH

07/28/2025

CARD UPDATED

07/30/2025

UPDATE CYCLE

QUARTERLY

NEXT UPDATE

11/15/2025

INCOME

$

SELECTIONS

Gender 8.00/M
SCF 8.00/M
State 8.00/M
Zip 8.00/M
Zip Set Up 25.00/F

KEY CODING

Key Coding is available
Charges: 8 /M

MATERIAL & PROCESSING

Delivery Fee 75.00/F

MINIMUM ORDER REQUIREMENTS

NAMES: 5,000
DOLLARS: $500

ID NUMBERS

DMI NUMBER
NEXTMARK NUMBER 327583
MIN NUMBER 10527

CURRENCY

US Dollar

CONTACT

Sales Britt Perry britt.perry@data-axle.com (402) 836-5100
Orders/Clearances * Carmen Aponte carmen.aponte@data-axle.com (914) 925-2400
SendOrdersTo MediaOrders@data-axle.com mediaorders@data-axle.com
2nd Backup Orders/Clearances Mayuri Kudawale mayuri.kudawale@data-axle.com
1st Backup Orders/Clearances Tina Hess Tina.hess@data-axle.com (402) 836-4442

*=primary contact

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