SEGMENTS

DEMOGRAPHICS/PROFILE

DESCRIPTION

The responsive Blair buyers have purchased a wide variety of apparel and home products through direct mail. Data Axle's Behavioral Models have been applied to the highly responsive Blair file. Behavioral Models were developed to provide ready-made "marketing answers" to marketers utilizing a full array of Data Axle data. Every possible variable was used to capture demographic, lifestyle and census data with specific categories selected based on consumer behavior and attitudes.

With a focus on value and style, Blair offers women’s & men’s apparel and accessories, as well as décor and furnishings for every room in the home. Blair Womenswear features on-trend looks in a full range of sizes.  Blair Home provides classic décor, textiles and furnishings—all affordably priced—making it easy to refresh and renew every room in the home.  Blair Menswear offers a valued resource for updated comfortable classics in extended sizes at affordable prices.

Demographics:

Home Owners: 82%

Percent of on-line buyers: 21.5%

Age: 60+
HHI: $72K+
AOS: $60.00

SOURCE

• Buyers

NET NAME PRICING

PROFILE

Behavioral Model   (17.00/M) Adventure Seekers 26,387 All-Terrain-Vehicle 261,467 Annuities 566,903 Avid Cellular Phone Users 14,281 Avid Gamers 13,237 Avid Theme Park Visitors 43,465 Baby Products 8,159 Cat Product 426,775 Conservative 291,986 Cook for Fun 59,979 Cook from Scratch 354,306 Country Club Members 417,366 Credit Card Rewards 248,404 Cruise 296,672 Diet Products 544,670 Dog Product 141,537 Donors to PBS/NPR 532,385 Foreign Travel for Vacation 138,576 Frequent Business Travelers 63,837 Frequent Flyer 94,668 Freshwater Fishing 194,542 Garden Maintenance 349,494 Green / Environmental Purchase 201,793 Heavy Book Buyer 361,086 Heavy Coupon Users 496,817 Heavy Family Restaurant Visitors 373,339 Heavy Frozen Dinner Users 49,493 Heavy Investment Traders 297,426 Heavy Pay-per-View Movie 32,737 Heavy Pay-per-View Sports 13,932 Heavy Vitamin and Dietary Supplement 606,619 High Risk/High Return Investors 320,880 High-end Electronics Buyers 29,616 High-end Sporting Equipment 89,832 High-value Security Investors 520,513 High-value Stock Investors 274,029 Higher Education 141,719 Home Improvement 183,578 Hunting 175,142 Impulse Buyers 19,104 International Long Distance 51,100 Leaning Conservative 552,083 Leaning Liberal 95,016 Liberal 32,206 Life Insurance 230,375 Live Theater 342,782 Low Risk/Low Return Investors 613,309 Low-end Sporting Equipment 48,408 Luxury Automobile Buyers 197,516 Luxury Hotel 229,813 Music Concerts - Classical 434,614 Music Concerts - Country 191,661 Music Concerts - Rock 24,129 Onsite Tax Preparation Service 232,313 Opinion Leaders 264,970 Organic Foods 147,404 Outdoor Activities 30,937 Physical Fitness Clubs 101,089 Power Boating 174,134 Professional Tax Preparation 417,710 Religious Donors 426,116 Rental Car 104,822 Safety and Security Conscious 393,383 Saltwater Fishing 212,159 Shopaholics 75,961 Sports Fans-College Basketball 69,477 Sports Fans-College Football 131,433 Sports Fans-Golf 314,763 Sports Fans-NASCAR 209,313 Sports Fans-Professional Baseball 39,740 Sports Fans-Professional Basketball 28,796 Sports Fans-Professional Football 18,002 Sports Fans-Professional Wrestling 21,622 Sports Fans-Soccer 37,279 Sports Fans-Tennis 117,847 Timeshare Owner 215,395 Wine Lovers 412,855 On-line buyers    On-line buyers 21