SEGMENTS
| 4,877,700 | TOTAL UNIVERSE / BASE RATE | $35.00/M |
| 4,877,700 | 2025 Annual U.S. Catalogs | $35.00/M |
DEMOGRAPHICS/PROFILE
| Women | 98% |
| Average Income | $50,000 |
| Average Unit of Sale | $78 |
DESCRIPTION
The Paula Young file offers fashion conscious women who have purchased quality wigs, hairpieces and fashion add-ons from the world's largest Wig company.
Customers to Paula Young's over 50 market are concerned about their overall health and well being, prefer to dress conservatively yet affordably, and recognize value-priced home and gift items. Paula Young buyers are more likely to purchase from categories such as value-priced apparel, discount merchandise, senior living, moderately priced beauty, vitamins, low ticket jewelry, and other promotional offers. These active buyers enjoy leisure time activities such as traveling, cooking, reading, crafts and gardening.
Demographic Profile:
Average Age 68
Average Household Income $50,000
Married 70%
Retired 47%
Credit Card Payers 72%
Homeowners 81%
Minimum Size 3" x 5"
Maximum Size 5.5" x 6"
Max Weight: .25 oz
All new mailers will be required to send an actual samples over to printer for approval.
SOURCE
- Direct mail sold
NET NAME PRICING
| Terms: | 20% Commission to Recognized Brokers |
LIST TYPE
Consumer
COUNTS THROUGH
01/21/2025
CARD UPDATED
01/21/2025
UPDATE CYCLE
ANNUALLY
NEXT UPDATE
01/15/2026
INCOME
$50,000
SELECTIONS
| Cancellation Run Charges | 15.00/M |
KEY CODING
| Key Coding is available |
MATERIAL & PROCESSING
| Delivery Fee | 75.00/F |
| Processing Fee | 50.00/F |
MINIMUM ORDER REQUIREMENTS
| NAMES: | 50,000 |
| DOLLARS: | $ |
ID NUMBERS
| DMI NUMBER | |
| NEXTMARK NUMBER | 318698 |
| MIN NUMBER | 318698 |
CURRENCY
US Dollar
DIMENSIONS
- Maximum Size: 5 1/2" X 6"
- Minimum Size: 3" x 5"
- Oversized: Yes
- Maximum Weight: 1/4 ounce
- Overweight: Yes
