SEGMENTS
| 537,000 | TOTAL UNIVERSE / BASE RATE | $65.00/M |
| 537,000 | 2025 Annual Packages | $65.00/M |
DEMOGRAPHICS/PROFILE
| Women | 98% |
| Average Income | $47,000 |
| Average Unit of Sale | $78 |
DESCRIPTION
The Paula Young and Especially Yours combined Package Insert Program offers insert mailers the opportunity to reach consumers who have made a purchase from one of the two world's largest mail order wig catalogs in the world. These mature customers are fashionable, image conscious women who have purchased quality wigs, hairpieces and fashion add-on's and accessories.
Paula Young offers hairpieces and wig styles for women that are looking to either purchase for fashion or convenience; or to compensate for thinning hair or medical hair
loss.
Especially Yours focuses on the African American woman and also offers stylish suits, dresses, shoes, hats and caftans throughout the catalog and on their website.
Demographic Profile:
Average Age 66
Average Household Income $47,000
Married 70%
Retired 47%
Homeowners 81%
Maximum Size 5-1/2 x 8-1/2
Weight: .25 oz.
Overweight Inserts: please inquire
All new mailers will be required to send an actual samples over to collation house for approval.
SOURCE
- Direct mail sold
NET NAME PRICING
| Terms: | 20% Commission to Recognized Brokers |
LIST TYPE
Consumer
COUNTS THROUGH
01/21/2025
CARD UPDATED
01/29/2025
UPDATE CYCLE
ANNUALLY
NEXT UPDATE
01/15/2026
INCOME
$47,000
SELECTIONS
| Cancellation Run Charges | 15.00/M |
| Overweight |
MATERIAL & PROCESSING
| Delivery Fee | 75.00/F |
| Processing Fee | 50.00/F |
MINIMUM ORDER REQUIREMENTS
| NAMES: | 25,000 |
| DOLLARS: | $ |
ID NUMBERS
| DMI NUMBER | |
| NEXTMARK NUMBER | 318696 |
| MIN NUMBER | 318696 |
CURRENCY
US Dollar
DIMENSIONS
- Maximum Size: 5 1/2" x 8 1/2"
- Minimum Size: Inquire
- Oversized: Yes
- Maximum Weight: 1/4 ounce
- Overweight: Inquire
