SEGMENTS
| 5,926,900 | TOTAL UNIVERSE / BASE RATE | $35.00/M |
| 5,926,900 | 2025 Annual Catalogs | $35.00/M |
DEMOGRAPHICS/PROFILE
| Women | 98% |
| Average Income | $42,000 |
| Average Unit of Sale | $100 |
DESCRIPTION
The Especially Yours file offers fashion and image conscious African American women who have purchased quality wigs, hairpieces and fashion add-ons as well as stylish suits, dresses, shoes, hats and caftans.
These buyers take pride in their appearance and have a refined taste in clothing and accessories, prefer to dress fashionably, yet affordable. They are more likely to purchase from categories such as casual apparel, plus size apparel, health related, discount home and gifts, beauty and general merchandise.
Demographic Profile:
Average Age 61
Average Household Income $42,000
Married 62%
Homeowners 75%
Credit Card Payment 74%
Minimum Size 3" x 5"
Maximum Size 5,5" x 6"
Max Weight: .25 oz
All new mailers will be required to send an actual samples over to printer for approval.
SOURCE
- Direct mail sold
NET NAME PRICING
| Terms: | 20% Commission to Recognized Brokers |
LIST TYPE
Consumer
COUNTS THROUGH
01/21/2025
CARD UPDATED
01/21/2025
UPDATE CYCLE
ANNUALLY
NEXT UPDATE
01/15/2026
INCOME
$42,000
SELECTIONS
| Cancellation Run Charges | 15.00/M |
KEY CODING
| Key Coding is available |
MATERIAL & PROCESSING
| Delivery Fee | 75.00/F |
| Insert | |
| Processing Fee | 50.00/F |
MINIMUM ORDER REQUIREMENTS
| NAMES: | 25,000 |
| DOLLARS: | $ |
ID NUMBERS
| DMI NUMBER | |
| NEXTMARK NUMBER | 318685 |
| MIN NUMBER | 318685 |
CURRENCY
US Dollar
DIMENSIONS
- Maximum Size: 5 1/2" X 6"
- Minimum Size: 3" x 5"
- Oversized: Yes
- Maximum Weight: 1/4 ounce
- Overweight: Yes
