SEGMENTS
| 162,150 | TOTAL UNIVERSE / BASE RATE | $110.00/M |
| 12,579 | 1 Month Buyers | $131.00/M |
| 36,652 | 3 Month Buyers | $126.00/M |
| 61,396 | 6 Month Buyers | $121.00/M |
| 97,849 | 12 Month Buyers | $115.00/M |
| 3,513 | Total Catalog Requestor | $65.00/M |
| Publisher Rate | $75.00/M | |
| Fundraiser Rate | $75.00/M |
DEMOGRAPHICS/PROFILE
| Women | 98% |
| Average Income | $59,533 |
| Average Unit of Sale | $100 |
DESCRIPTION
The Especially Yours file offers fashion and image conscious African American women who have purchased quality wigs, hairpieces and fashion add-ons as well as stylish suits, dresses, shoes, hats and caftans.
These buyers take pride in their appearance and have a refined taste in clothing and accessories, prefer to dress fashionably, yet affordable. They are more likely to purchase from categories such as casual apparel, plus size apparel, health related, discount home and gifts, beauty and general merchandise.
Demographic Profile:
Average Age 67
Average Household Income $59,533
Married 62%
Homeowners 75%
Especially Yours customers have been identified to have a well above average propensity to spend in the following categories:
- Collectibles
- Health & Wellness
- Low & Mid Ticket Gifts & Merchandise
- Magazine Subscriptions
- Mid Ticket Women's Apparel
- Non-Profit/Fundraising
- Vitamins & Supplements
*Dollar select is based on average purchase.
SOURCE
- 70% Direct Mail 30% Internet
NET NAME PRICING
| Policy: | Net Name 85% |
| Minimum: | 50,000 |
| Run Charge: | $ 10 /M |
| Terms: | 20% Commission to Recognized Brokers |
LIST TYPE
Consumer
COUNTS THROUGH
05/31/2025
CARD UPDATED
06/23/2025
UPDATE CYCLE
MONTHLY
NEXT UPDATE
07/11/2025
INCOME
$59,533
SELECTIONS
| $100+ Buyers | 40.00/M |
| $25+ Buyers | 20.00/M |
| $50+ Buyers | 25.00/M |
| $75+ Buyers | 30.00/M |
| Blow In | 10.00/M |
| Cancellation Run Charges | 15.00/M |
| Credit Card Buyer | 12.00/M |
| Homeowners | 12.00/M |
| Multi-Buyers | 10.00/M |
| Non Reciprocal | 10.00/M |
| Password Protection | 25.00/F |
| SCF | 8.00/M |
| Source | 10.00/M |
| State | 8.00/M |
| Zip | 8.00/M |
KEY CODING
| Key Coding is available | |
| Charges: | 2 /M |
MATERIAL & PROCESSING
| Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
| NAMES: | 5,000 |
| DOLLARS: | $ |
NET NAME POLICY
85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM
ID NUMBERS
| DMI NUMBER | |
| NEXTMARK NUMBER | 318682 |
| MIN NUMBER | 43510 |
CURRENCY
US Dollar
CONTACT
| SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com | ||
| 2nd Backup Orders/Clearances | Akshay Pawar | akshay.pawar@data-axle.com | |
| 1st Backup Orders/Clearances | Tara Lambert | tara.lambert@data-axle.com | (402) 836-6271 |
| Orders/Clearances | * Nancy Arbuco | nancy.arbuco@data-axle.com | (914) 925-2478 |
| Sales | Lynn Wallis | lynn.wallis@data-axle.com | (402) 836-5602 |
*=primary contact
